What Floorbell is
Floorbell is a pitch show you can take part in. On most pitch shows the panel gets to invest and everyone else gets to watch. Here the room has a seat. Founders pitch live from Durham Region and the rest of Canada. A panel of three makes offers on air. Then everyone watching can put in from $25, on the same terms the panel just agreed. Every round has a floor: the least the founder needs for the plan to work. Below it nobody is charged. When a round reaches it, a brass bell rings and the round goes ahead. It costs nothing to watch and nothing to pitch. Floorbell takes 6% from the company, and only once the bell has rung. Got something to pitch? Take the floor.
Straight answers
Is Floorbell real?
No. Floorbell is a concept, designed and built by ALLOIC to show what a live, real-time product can feel like. The companies, people and money on this site are sample data. Nothing is charged, sent or saved.
What do I get when I invest?
A small share of the company, at the price set on the night. If the company grows or is sold, your share is worth more. If it fails, you lose what you put in, and most new companies fail.
What if a round misses its floor?
Everyone gets all of their money back within 5 business days, with nothing taken off. Until a round reaches its floor, the money sits in a trust account, apart from Floorbell's own money and the company's.
Can I change my mind?
Yes. You can pull out until midnight on the second business day after you put money in. If the price changes live, that window starts again for everyone who was already in.
How much can I put in?
From $25 up to $2,500 in one pitch, or up to $10,000 with a registered dealer's advice that it suits you. A company can raise up to $1,500,000 this way in 12 months. The limits come from Canada's start-up crowdfunding rule, NI 45-110.
What would a real one need?
To take real investments, Floorbell would operate as a funding portal under NI 45-110 or through a registered dealer, with a head office in Canada, a trust account at a Canadian bank, an offering document and a signed risk form for every round, and a securities lawyer's sign-off on the live format. Pre-orders need none of that.
