/* ALLOIC — alloic.com
   Light studio site after big.dk: white ground, near-black ink, copper on the one action. General Sans throughout.
   Motion: transform/opacity only (clip-path for one-shot reveals), CSS-first, native scroll. */

:root {
  color-scheme: light;
  --bg: #ffffff;
  --surface: #f2f2f0;
  --surface-2: #e5e5e2;
  --ink: #111111;
  --muted: #57534c;
  --accent: #c2410c;
  --accent-hover: #9a3412;
  --accent-ink: #ffffff;
  --inv-bg: #111111;
  --inv-ink: #f5f5f3;
  --inv-muted: #aaa59c;

  --font: "General Sans", "General Sans Fallback", "Helvetica Neue", Arial, sans-serif;
  --ui-font: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;

  --step-small: clamp(0.9375rem, 0.9rem + 0.15vw, 1rem);
  --step-body: clamp(1.125rem, 1.06rem + 0.3vw, 1.3125rem);
  --step-lead: clamp(1.375rem, 1.1rem + 0.9vw, 2rem);
  --step-head: clamp(2.25rem, 1.4rem + 3.4vw, 4.75rem);
  --step-display: clamp(2.75rem, 0.9rem + 5.6vw, 8rem);

  --margin: max(clamp(1.25rem, 2.4vw, 2.5rem), env(safe-area-inset-left, 0px), env(safe-area-inset-right, 0px));
  --gutter: clamp(1rem, 1.6vw, 1.75rem);
  --section: clamp(6.5rem, 12vw, 12rem);
  --col: calc((100vw - 2 * var(--margin) - 11 * var(--gutter)) / 12);
  --radius: 14px;

  --ease-out: cubic-bezier(0.22, 1, 0.36, 1);
  --ease-expo: cubic-bezier(0.16, 1, 0.3, 1);
  --ease-in-out: cubic-bezier(0.77, 0, 0.175, 1);
  --ease-drawer: cubic-bezier(0.32, 0.72, 0, 1);
  --t-press: 100ms;
  --t-release: 160ms;
  --t-hover: 180ms;
  --t-ui: 260ms;
  --t-reveal: 700ms;
  --t-media: 1000ms;
}

/* A close fallback so the swap to General Sans barely moves the page */
@font-face { font-family: "General Sans Fallback"; src: local("Arial"), local("Helvetica Neue"), local("Helvetica"); size-adjust: 98%; ascent-override: 98%; descent-override: 24%; line-gap-override: 0%; }
/* Erode's fallback is kept for the case-study pages' quoted samples */
@font-face {
  font-family: "Erode Fallback";
  src: local("Georgia"), local("Noto Serif"), local("NotoSerif-Regular");
  size-adjust: 91%;
  ascent-override: 102%;
  descent-override: 24%;
  line-gap-override: 0%;
}
@font-face {
  font-family: "Erode Fallback";
  font-style: italic;
  src: local("Georgia Italic"), local("Georgia-Italic"), local("Noto Serif Italic"), local("NotoSerif-Italic");
  size-adjust: 91%;
  ascent-override: 102%;
  descent-override: 24%;
  line-gap-override: 0%;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; text-size-adjust: 100%; -webkit-tap-highlight-color: transparent; }
/* smooth only for in-page links: arriving at /#start from another page jumps straight there */
@media (prefers-reduced-motion: no-preference) { html:focus-within { scroll-behavior: smooth; } }
body {
  margin: 0; background: var(--bg); color: var(--ink);
  font-family: var(--font); font-size: var(--step-body); line-height: 1.55;
  font-kerning: normal; -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; font-synthesis-style: none;
  overflow-x: clip;
}
h1, h2, h3, p, figure, blockquote, ul, ol, dl, dd { margin: 0; }
ul, ol { padding: 0; list-style: none; }
img, svg { display: block; max-width: 100%; }
img { height: auto; }
button { font: inherit; color: inherit; background: none; border: 0; padding: 0; cursor: pointer; }
a { color: inherit; text-decoration-thickness: 0.06em; text-underline-offset: 0.18em; }
a, button, label, [role="tab"] { touch-action: manipulation; }
h1, h2, h3 { font-weight: 500; text-wrap: balance; letter-spacing: -0.02em; }
p { text-wrap: pretty; }
::selection { background: var(--accent); color: var(--accent-ink); }
:focus-visible { outline: 2px solid var(--accent); outline-offset: 4px; border-radius: 2px; }
[id] { scroll-margin-top: calc(4.75rem + env(safe-area-inset-top, 0px)); }
html { scroll-padding-top: calc(4.75rem + env(safe-area-inset-top, 0px)); }
#start { scroll-margin-top: calc(4.75rem - var(--section)); }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }
.skip { position: absolute; left: var(--margin); top: -4rem; z-index: 50; background: var(--ink); color: var(--bg); padding: 0.6rem 1rem; }
.skip:focus { top: var(--margin); }
.statement { font-size: var(--step-lead); line-height: 1.25; letter-spacing: -0.012em; }

/* ---------- controls ---------- */
.button {
  display: inline-flex; align-items: center; justify-content: center; gap: 0.5em;
  min-height: 3.1rem; padding: 0.7rem 1.6rem; border-radius: 999px;
  background: var(--accent); color: var(--accent-ink); font-weight: 500; line-height: 1.2; text-decoration: none;
  transition: transform var(--t-release) var(--ease-out), background-color var(--t-hover) var(--ease-out);
  -webkit-user-select: none; user-select: none; -webkit-touch-callout: none;
}
.button:active { transform: scale(0.97); transition-duration: var(--t-press), var(--t-hover); }
.button-small { min-height: 2.75rem; padding: 0.45rem 1.15rem; font-size: var(--step-small); }
.button-tone { background: var(--surface-2); color: var(--ink); }
.text-link {
  display: inline-flex; gap: 0.45em; align-items: baseline; padding-block: 0.6rem; margin-block: -0.6rem;
  text-decoration: underline; text-decoration-color: color-mix(in srgb, currentColor 40%, transparent);
  transition: text-decoration-color var(--t-hover) var(--ease-out), opacity var(--t-press);
}
.text-link span { display: inline-block; transition: transform var(--t-ui) var(--ease-out); }
.text-link:active { opacity: 0.6; }
.tags { display: flex; flex-wrap: wrap; gap: 0.4rem; }
.tags li { font-size: var(--step-small); padding: 0.25rem 0.75rem; border-radius: 999px; background: var(--surface-2); color: var(--ink); }

@media (hover: hover) and (pointer: fine) {
  .button:hover { background: var(--accent-hover); }
  .button-tone:hover { background: #d8d8d4; }
  .text-link:hover { text-decoration-color: currentColor; }
  .text-link:hover span { transform: translate3d(0.15em, 0, 0); }
  .hero-nav a:not(.button):hover, .bar-links a:hover, .footer-links a:hover { color: var(--ink); }
  .seg button:hover { color: var(--ink); }
  .seg button[aria-selected="true"]:hover, .seg button[aria-pressed="true"]:hover { color: var(--bg); }
  .choices label:hover span { background: var(--surface-2); }
  .contact-email:hover { color: var(--accent-hover); }
  .founder-site:hover img { transform: scale(1.02); }
}

/* ---------- the bar: appears once the hero has gone, hides while reading down ---------- */
.bar {
  position: fixed; inset: 0 0 auto 0; z-index: 30;
  display: flex; align-items: center; gap: 2rem;
  padding: calc(0.6rem + env(safe-area-inset-top, 0px)) var(--margin) 0.6rem;
  background: rgb(255 255 255 / 0.97);
  transform: translate3d(0, -101%, 0); transition: transform var(--t-ui) var(--ease-out);
}
.bar.is-shown { transform: none; }
.bar-mark { line-height: 0; padding-block: 0.75rem; margin-block: -0.75rem; }
.bar-mark svg { height: 1.4rem; width: calc(1.4rem * 2.907); color: var(--ink); }
.bar-links { display: flex; gap: 1.6rem; margin-left: auto; font-size: var(--step-small); }
.bar-links a { color: var(--muted); text-decoration: none; transition: color var(--t-hover); padding-block: 0.75rem; }
@media (max-width: 767px) {
  .bar { gap: 1rem; }
  .bar-links { display: none; }
  .bar .button { margin-left: auto; }
}

/* ---------- hero: one large line, then the work itself, placed like prints ---------- */
.hero {
  display: flex; flex-direction: column;
  padding: calc(var(--margin) * 0.75 + env(safe-area-inset-top, 0px)) var(--margin) 0;
}
.hero-top { display: flex; align-items: center; justify-content: space-between; gap: 1.5rem; }
.hero-mark { line-height: 0; padding-block: 0.75rem; margin-block: -0.75rem; color: var(--ink); }
.hero-mark svg { height: 1.75rem; width: calc(1.75rem * 2.907); }
.hero-nav { display: flex; align-items: center; gap: 1.75rem; font-size: var(--step-small); }
.hero-nav a:not(.button) { color: var(--ink); text-decoration: none; padding-block: 0.75rem; text-underline-offset: 0.3em; }
.hero-nav-phone { display: none; }

.wm { position: relative; display: block; width: 100%; aspect-ratio: 2125 / 731; overflow: clip; color: var(--ink); }
.wm-plx { position: absolute; inset: 0; display: block; transform-origin: 50% 100%; }
.wm svg { position: absolute; top: 0; height: 100%; overflow: visible; }
.wm svg path { fill: currentColor; }
.wm .wm-dot { height: auto; transform-origin: 50% 50%; }

.hero h1 { margin-top: clamp(3rem, 9svh, 6.5rem); font-size: var(--step-display); line-height: 0.98; letter-spacing: -0.045em; font-weight: 500; text-wrap: balance; }
.hero-grid { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); margin-top: clamp(1.75rem, 4svh, 3rem); align-items: start; }
.hero-side { grid-column: 1 / 6; display: flex; flex-direction: column; padding-right: var(--gutter); }
.hero-sub { font-size: var(--step-lead); line-height: 1.3; letter-spacing: -0.01em; max-width: 31ch; }
.hero-actions { margin-top: 2rem; display: flex; flex-wrap: wrap; gap: 1rem 1.75rem; align-items: center; }
.hero-actions .button { min-height: 3.5rem; padding-inline: 1.9rem; font-size: 1.125rem; }
.hero-small { width: 46%; margin-top: clamp(2.5rem, 7svh, 5rem); margin-left: 18%; border-radius: 1.4rem; background: #050505; padding: 0.4rem; }
.hero-small img { border-radius: 1.05rem; }
.hero-shot { grid-column: 6 / 13; display: grid; position: relative; }
.hero-frame { grid-area: 1 / 1; display: block; color: inherit; text-decoration: none; opacity: 0; visibility: hidden; transition: opacity 1600ms var(--ease-in-out), visibility 0s linear 1600ms; }
.hero-frame.is-on { opacity: 1; visibility: visible; transition: opacity 1600ms var(--ease-in-out), visibility 0s; }
.hero-frame picture, .hero-frame img { display: block; width: 100%; aspect-ratio: 16 / 10; object-fit: cover; object-position: left top; background: var(--surface); }
.hero-cap { display: flex; flex-wrap: wrap; gap: 0.2rem 0.9rem; align-items: baseline; margin-top: 0.85rem; padding-right: 6.5rem; color: var(--muted); font-size: var(--step-small); }
.hero-cap b { color: var(--ink); font-weight: 500; font-size: var(--step-body); }
.hero-frame:hover .hero-cap b { text-decoration: underline; text-underline-offset: 0.2em; }
.hero-pause { position: absolute; right: 0; bottom: 0; min-height: 2.75rem; padding: 0.35rem 1rem; border-radius: 999px; background: var(--surface); color: var(--ink); font-size: var(--step-small); }
.hero-pause:hover { background: var(--surface-2); }

@media (max-width: 1099px) {
  .hero-grid { display: flex; flex-direction: column; gap: 2.5rem; }
  .hero-small { display: none; }
  .hero-sub { max-width: 30ch; }
}
@media (max-width: 767px), (orientation: landscape) and (max-height: 500px) {
  .hero-nav { display: none; }
  .hero-nav-phone { display: inline-flex; }
  .hero-mark svg { height: 1.5rem; width: calc(1.5rem * 2.907); }
  .hero h1 { margin-top: 2.25rem; font-size: clamp(2.6rem, 11.5vw, 3.6rem); line-height: 1; }
  .hero-grid { margin-top: 1.5rem; gap: 1.75rem; }
  .hero-cap { padding-right: 5.5rem; }
}

@media (prefers-reduced-motion: no-preference) {
  .hero h1 { animation: rise-sm 700ms var(--ease-expo) both; }
  .hero-sub { animation: rise-sm 700ms var(--ease-expo) 90ms both; }
  .hero-actions { animation: rise-sm 700ms var(--ease-expo) 160ms both; }
  .hero-shot { animation: rise-md 900ms var(--ease-expo) 120ms both; }
  .hero-small { animation: rise-md 900ms var(--ease-expo) 240ms both; }
}
@media (prefers-reduced-motion: reduce) {
  .hero-frame, .hero-frame.is-on { transition: none; }
  .hero-frame:not(.is-on) { display: none; }
}
@keyframes rise-sm { from { opacity: 0; transform: translate3d(0, 16px, 0); } }
@keyframes rise-md { from { opacity: 0; transform: translate3d(0, 28px, 0); } }
@keyframes rise-xs { from { transform: translate3d(0, 8px, 0); } }
@keyframes fade-in { from { opacity: 0; } }

/* the hero mark settles as it scrolls away; the footer mark grows in (compositor-only scroll timelines) */
.hero { view-timeline: --hero block; }
.footer { view-timeline: --foot block; }
@supports (animation-timeline: view()) {
  @media (prefers-reduced-motion: no-preference) {
    .wm-foot .wm-plx { animation: wm-grow linear both; animation-timeline: --foot; animation-range: entry 0% entry 90%; }
  }
}
@keyframes wm-settle { to { transform: translate3d(0, -4%, 0) scale(0.94); } }
@keyframes wm-grow { from { transform: scale(0.94); } }

/* ---------- section heads ---------- */
.section-head { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); row-gap: 1rem; align-items: end; }
.section-head h2 { grid-column: 1 / 8; font-size: var(--step-head); line-height: 1; letter-spacing: -0.03em; }
.section-head p { grid-column: 9 / 13; max-width: 36ch; color: var(--muted); }
@media (max-width: 1099px) { .section-head { display: block; } .section-head p { margin-top: 1rem; max-width: 40rem; } }

/* ---------- selected work: one staged case per block, the evidence large and the words small ---------- */
.work { padding: var(--section) var(--margin) 0; --hair: rgba(17, 17, 17, 0.14); }
.case {
  display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); align-items: end;
  margin-top: clamp(5.5rem, 10vw, 9rem);
}
.section-head + .case { margin-top: clamp(3.5rem, 6vw, 5.5rem); }
/* the plate: the project's own colour, bled off the left edge, with its real screen set into it and cropped by the plate */
.case-plate {
  grid-column: 1 / 8; position: relative; overflow: hidden;
  margin: 0 0 0 calc(-1 * var(--margin)); height: var(--h, 78svh); min-height: 26rem; max-height: 52rem;
  background: var(--plate, var(--surface-2));
  padding: clamp(2.25rem, 5vw, 4.5rem) 0 0 calc(var(--margin) + clamp(2rem, 4.5vw, 4.25rem));
}
/* the screen fills the plate from its top-left corner and is cropped by the plate's right and bottom edges */
.case-plate picture { display: block; width: var(--shot-w, 128%); height: 100%; max-width: none; }
.case-plate img { display: block; width: 100%; height: 100%; object-fit: cover; object-position: 0 0; border-radius: 10px 0 0 0; background: #f4f4f2; }
.case-text { grid-column: 9 / 13; }
.case-title { font-size: var(--step-head); line-height: 1; letter-spacing: -0.03em; }
.case-kind { margin-top: 1rem; font-size: var(--step-small); color: var(--muted); }
.sep { margin-right: 0.2em; }
.case-kind .tmark { color: var(--ink); }
.case-line { margin-top: 1.5rem; font-size: var(--step-lead); line-height: 1.18; letter-spacing: -0.012em; max-width: 18em; }
.case-desc { margin-top: 1rem; max-width: 34rem; }
.case-evidence { margin-top: 1rem; max-width: 34rem; font-size: var(--step-small); color: var(--muted); }
.case-evidence b { color: var(--ink); font-weight: 600; }
.case-links { margin-top: 1.5rem; display: flex; flex-wrap: wrap; gap: 0.75rem 1.75rem; }
.case-aside { margin-bottom: 2rem; }
.case-aside picture, .case-aside img { display: block; width: 100%; }
.case-aside img { border-radius: 6px; background: var(--surface); }
.case-aside figcaption { margin-top: 0.6rem; font-size: var(--step-small); color: var(--muted); }

/* NPPE Prep: the product's own green, and one of its questions working beside it */
.case-nppe { --plate: #0c584e; align-items: stretch; }
/* the plate takes the height of the text and the live question beside it; the screen fills it and is cropped by its edges */
.case-nppe .case-plate { height: auto; max-height: none; min-height: 40rem; }
.case-nppe .case-plate picture { width: 150%; }
.case-nppe .case-text { grid-column: 8 / 13; align-self: stretch; display: flex; flex-direction: column; }
.case-nppe .case-live { margin-top: auto; padding-top: 2rem; }
.case-shot-nppe { view-transition-name: work-nppe; }
/* the live question, in the app's own colours, so it reads as a piece of the product rather than of this page */
.case-nppe .try, .cs-try .try { --hair: #d6dad5; background: #ffffff; color: #1c1d1c; border-color: transparent; border-radius: 10px; }
.case-nppe .try-label, .cs-try .try-label { text-transform: none; letter-spacing: 0; font-size: 0.875rem; }
.case-nppe .try-label, .case-nppe .try-why, .case-nppe .try-note, .case-nppe .try-source, .cs-try .try-label, .cs-try .try-why, .cs-try .try-note, .cs-try .try-source { color: #575b57; }
.case-nppe .try-why b, .case-nppe .try-source .text-link, .cs-try .try-why b, .cs-try .try-source .text-link { color: #1c1d1c; }
.case-nppe .try-opt:has(input:checked), .cs-try .try-opt:has(input:checked) { border-color: #1c1d1c; }
.case-nppe .try-opt:has(input:checked) .try-l, .cs-try .try-opt:has(input:checked) .try-l { background: #1c1d1c; color: #fff; border-color: #1c1d1c; }
.case-nppe .try-opt:has(input:focus-visible), .case-nppe .try :focus-visible, .cs-try .try-opt:has(input:focus-visible), .cs-try .try :focus-visible { outline-color: #0c584e; }
.cs-try .try.is-checked .try-opt.is-right, .case-nppe .try.is-checked .try-opt.is-right { border-color: #0c584e; background: #e6f0ed; }
.case-nppe .try.is-checked .try-opt.is-right .try-l, .cs-try .try.is-checked .try-opt.is-right .try-l { background: #0c584e; border-color: #0c584e; color: #fff; }
.cs-try .try.is-checked .try-opt.is-wrong, .case-nppe .try.is-checked .try-opt.is-wrong { border-color: #b3231a; background: #faebe9; }
.case-nppe .try.is-checked .try-opt.is-wrong .try-l, .cs-try .try.is-checked .try-opt.is-wrong .try-l { background: #b3231a; border-color: #b3231a; color: #fff; }
.case-nppe .try-check, .cs-try .try-check { background: #0c584e; color: #fff; }
.case-nppe .try ::selection, .cs-try .try ::selection { background: #0c584e; color: #fff; }
@media (hover: hover) and (pointer: fine) {
  .case-nppe .try-opt:hover, .cs-try .try-opt:hover { border-color: #8f948f; }
  .case-nppe .try-check:hover, .cs-try .try-check:hover { background: #0a4a42; }
}
/* the audit engine: ALLOIC's own tool, on the studio's tone, its before-and-after beside it */
.case-engine { --h: 66svh; }
.case-engine .case-plate { --shot-w: 112%; }
.case-count { display: flex; align-items: flex-end; gap: clamp(1.25rem, 2.5vw, 2.25rem); margin-bottom: 2.25rem; }
.case-count div { font-size: var(--step-small); color: var(--muted); }
.case-count b { display: block; font-size: clamp(3.25rem, 2rem + 3.6vw, 5.75rem); line-height: 0.9; letter-spacing: -0.04em; color: var(--ink); font-weight: 500; font-variant-numeric: tabular-nums; }
.case-count span { display: block; margin-top: 0.45rem; }
.case-count .to { align-self: center; font-size: var(--step-lead); color: var(--muted); }
.case-count-note { margin: -1.25rem 0 2.25rem; font-size: var(--step-small); color: var(--muted); max-width: 30rem; }
/* the concept: the market's yellow, its phone screens standing in it */
.case-404 { --plate: #f1d631; --h: 76svh; }
.case-404 .case-plate { display: flex; gap: clamp(1rem, 2vw, 1.75rem); align-items: flex-start; padding-top: clamp(2.5rem, 6vw, 5rem); }
.case-404 .case-plate picture { width: min(17.5rem, 36%); height: auto; flex: none; border-radius: 13% / 6%; background: #050505; padding: 3.2%; }
.case-404 .case-plate picture:nth-child(2) { margin-top: clamp(2.5rem, 6vw, 5rem); }
.case-404 .case-plate img { height: auto; border-radius: 10.5% / 4.8%; background: #050505; }
.case-404 .case-aside { view-transition-name: work-404; }

/* Load Path: the one full-width moment, recorded in real time */
.case-film { grid-column: 1 / -1; margin: 0 calc(-1 * var(--margin)); position: relative; background: #000; }
/* a 2:1 window on the 16:10 recording: the bridge and the van stay whole, the edges of its own interface go */
.case-film video, .case-film img { display: block; width: 100%; height: auto; aspect-ratio: 2 / 1; object-fit: cover; object-position: 50% 58%; }
.case-film .clip-toggle { position: absolute; right: var(--margin); bottom: var(--margin); background: rgb(17 17 17 / 0.82); }
.case-wide .case-text { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); margin-top: clamp(2rem, 3.5vw, 3rem); align-items: start; }
.case-wide .case-head { grid-column: 1 / 6; }
.case-wide .case-body { grid-column: 7 / 13; }
.case-wide .case-line { margin-top: 0; }
.case-film figcaption { padding: 0.7rem var(--margin) 0; font-size: var(--step-small); color: var(--muted); background: var(--bg); }

@media (max-width: 1099px) {
  .case, .case-wide .case-text { display: block; }
  .case-plate { margin: 0 calc(-1 * var(--margin)); height: var(--h-t, 64svh); max-height: 40rem; padding-left: calc(var(--margin) + 2rem); }
  .case-text { margin-top: 2rem; max-width: 44rem; }
  .case-nppe .case-text { display: block; }
  .case-nppe .case-plate { height: var(--h-t, 64svh); max-height: 40rem; min-height: 26rem; }
  .case-nppe .case-plate picture { width: 128%; }
  .case-nppe .case-live { margin-top: 2.5rem; padding-top: 0; max-width: 36rem; }
  .case-aside { max-width: 28rem; }
  .case-engine .run-compare { max-width: 30rem; }
  .case-wide .case-body { margin-top: 1rem; }
}
@media (max-width: 767px) {
  .case { margin-top: 5.5rem; }
  .case-plate { height: auto; min-height: 0; max-height: 34rem; padding: 2rem 0 0 calc(var(--margin) + 1rem); }
  /* phones get the phone screen: framed, set in the plate, cropped by its bottom edge */
  .case-plate picture { width: 74%; height: auto; border-radius: 13% / 6%; background: #050505; padding: 3.2%; }
  .case-plate img { height: auto; border-radius: 10.5% / 4.8%; background: #050505; }
  .case-nppe .case-plate { height: auto; min-height: 0; max-height: 34rem; }
  .case-nppe .case-plate picture { width: 74%; }
  .case-404 .case-plate { padding-top: 2rem; gap: 0.75rem; }
  .case-404 .case-plate picture { width: 46%; }
  .case-404 .case-plate picture:nth-child(2) { margin-top: 2.5rem; }
  .case-title { font-size: var(--step-head); }
  .case-line { font-size: var(--step-lead); }
  .case-count b { font-size: 3rem; }
  .case-film video, .case-film img { aspect-ratio: 4 / 3; object-position: 52% 50%; }
}

/* ---------- expertise: three disciplines, each beside a crop of real work at true size ---------- */
.expertise { padding: var(--section) var(--margin) 0; }
.pillars { margin-top: clamp(3.5rem, 6vw, 5rem); display: grid; gap: clamp(4.5rem, 8vw, 7rem); }
.pillar { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); row-gap: 1.75rem; align-items: start; }
.pillar-name { grid-column: 1 / 6; font-size: var(--step-head); line-height: 1; letter-spacing: -0.03em; }
.pillar-proof { grid-column: 1 / 6; grid-row: 2; align-self: start; max-width: 28rem; }
.pillar-proof picture, .pillar-proof img { display: block; width: 100%; }
.pillar-proof img { border-radius: 6px; background: var(--surface); }
.pillar-proof figcaption { margin-top: 0.6rem; font-size: var(--step-small); color: var(--muted); }
.pillar-text { grid-column: 7 / 13; grid-row: 1 / span 2; }
.pillar-statement { font-size: var(--step-lead); line-height: 1.22; letter-spacing: -0.012em; max-width: 22em; }
.pillar-caps { margin-top: 1.75rem; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0.55rem var(--gutter); max-width: 40rem; }
.pillar-caps li { position: relative; padding-left: 1.1rem; }
.pillar-caps li::before { content: ""; position: absolute; left: 0; top: 0.68em; width: 0.38rem; height: 0.38rem; border-radius: 50%; background: var(--accent); }
.pillar-seen { margin-top: 1.75rem; color: var(--muted); }
.pillar-seen a { color: var(--ink); }
@media (max-width: 1099px) {
  .pillar { display: block; }
  .pillar-text { margin-top: 1.25rem; }
  .pillar-proof { margin-top: 2rem; max-width: 36rem; }
}
@media (max-width: 767px) {
  .pillar-caps { grid-template-columns: 1fr; }
  .pillar-name { font-size: var(--step-head); }
}

/* ---------- philosophy: the name, from the other side of the glass ---------- */
.philosophy {
  padding: var(--section) var(--margin) 0;
  display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); align-items: start;
}
.philosophy-photo { grid-column: 1 / 6; position: sticky; top: 5.5rem; }
.philosophy-photo img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; object-position: 50% 30%; background: var(--surface); }
.philosophy-photo figcaption { margin-top: 0.7rem; font-size: var(--step-small); color: var(--muted); }
.philosophy-text { grid-column: 7 / 13; }
.philosophy-text h2 { font-size: var(--step-head); line-height: 1; letter-spacing: -0.03em; }
.philosophy-text .statement { margin-top: 2rem; max-width: 24em; }
.philosophy-text > p:not(.statement) { margin-top: 1.5rem; max-width: 38rem; }
.facts { margin-top: 2.5rem; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1rem var(--gutter); padding: 1.25rem 1.4rem; background: var(--surface); max-width: 40rem; }
.facts dt { font-size: var(--step-small); color: var(--muted); }
.facts dd { margin-top: 0.2rem; }
.principles { margin-top: 3rem; display: grid; gap: 1.75rem; max-width: 38rem; }
.principles b { display: block; font-size: var(--step-lead); line-height: 1.15; font-weight: 500; letter-spacing: -0.012em; }
.principles span { display: block; margin-top: 0.5rem; }
@media (max-width: 1099px) {
  .philosophy-photo { grid-column: 1 / 5; }
  .philosophy-text { grid-column: 6 / 13; }
}
@media (max-width: 767px) {
  .philosophy { display: flex; flex-direction: column-reverse; gap: 2.5rem; }
  .philosophy-photo { position: static; }
  .philosophy-photo img { aspect-ratio: 4 / 4.4; }
  .facts { grid-template-columns: 1fr; padding: 1rem 1.1rem; }
}

/* ---------- approach: one reading column, each stage followed by what it produces ---------- */
.approach {
  padding: var(--section) var(--margin) 0;
  display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); align-items: start;
}
.approach-head { grid-column: 1 / 5; position: sticky; top: 5.5rem; }
.approach-head h2 { font-size: var(--step-head); line-height: 1; letter-spacing: -0.03em; }
.approach-head p { margin-top: 1.25rem; max-width: 26rem; color: var(--muted); }
.stages { grid-column: 6 / 12; display: grid; gap: clamp(3.5rem, 6vw, 4.5rem); }
.stage > p { max-width: 38rem; color: var(--muted); }
.stage > p b { color: var(--ink); font-weight: 600; }
.stage .ui-card { margin-top: 1.25rem; }
.offer { font-size: var(--step-small); }
.offer-cols { margin-top: 0.85rem; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 1rem 1.5rem; }
.offer h3 { font-size: inherit; font-weight: 600; margin: 0 0 0.45rem; }
.offer li { position: relative; padding-left: 1rem; }
.offer li + li { margin-top: 0.35rem; }
.offer li::before { content: ""; position: absolute; left: 0; top: 0.6em; width: 0.35rem; height: 0.35rem; border-radius: 50%; background: #9fbf9a; }
.offer .no li::before { background: var(--muted); }
.offer-foot { margin-top: 1rem; color: var(--muted); }
.engage { margin-top: 1.25rem; background: var(--surface); padding: 1.25rem 1.4rem 1.4rem; }
.engage dl { display: grid; gap: 0.9rem; }
.engage dl div { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.15fr); gap: 1.25rem; }
.engage dt { color: var(--muted); }
.engage dd { font-weight: 600; }
.engage dd span { display: block; font-weight: 400; font-size: var(--step-small); color: var(--muted); }
.engage-note { margin-top: 1.1rem; font-size: var(--step-small); color: var(--muted); }
.engage .text-link { margin-top: 1.1rem; }
@media (max-width: 1099px) {
  .approach { display: block; }
  .approach-head { position: static; }
  .stages { margin-top: 3rem; max-width: 40rem; }
}
@media (max-width: 767px) {
  .offer-cols { grid-template-columns: 1fr; }
  .engage dl div { grid-template-columns: 1fr; gap: 0.15rem; }
}

/* ---------- founder: a paragraph, set large, beside three facts ---------- */
.founder {
  padding: var(--section) var(--margin) 0;
  display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); align-items: start;
}
.founder h2 { grid-column: 3 / 13; font-size: var(--step-head); line-height: 1; letter-spacing: -0.03em; }
.founder-facts { grid-column: 1 / 3; grid-row: 2; margin-top: 2.25rem; display: grid; gap: 1.1rem; font-size: var(--step-small); }
.founder-facts dt { color: var(--muted); }
.founder-body { grid-column: 3 / 12; grid-row: 2; margin-top: 2rem; }
.founder-body .statement { max-width: 30em; }
.founder-body p:not(.statement) { margin-top: 1.25rem; max-width: 40rem; }
.founder-body .founder-note { font-size: var(--step-small); color: var(--muted); }
@media (max-width: 1099px) {
  .founder h2, .founder-body { grid-column: 1 / -1; }
  .founder-facts { grid-column: 1 / -1; grid-row: 3; grid-template-columns: repeat(3, minmax(0, 1fr)); }
}
@media (max-width: 767px) {
  .founder { display: block; }
  .founder-facts { grid-template-columns: 1fr 1fr; }
}

/* ---------- status marks: the shape carries the meaning (filled, half, hollow, dashed), always beside the words ---------- */
.tmark { display: inline-block; flex: none; width: 0.62em; height: 0.62em; margin-right: 0.55em; border-radius: 50%; border: 1.5px solid currentColor; vertical-align: 0.02em; }
.tmark-live { background: currentColor; }
.tmark-internal { position: relative; overflow: hidden; }
.tmark-internal::before { content: ""; position: absolute; inset: 0 50% 0 0; background: currentColor; }
.tmark-none { border-style: dashed; opacity: 0.75; }

/* NPPE Prep, one real question running on the page: a specimen window, not a light card */
.try { border: 1px solid var(--hair); border-radius: var(--radius); padding: clamp(1.1rem, 2vw, 1.6rem); background: var(--surface); font-family: var(--ui-font); font-size: 0.95rem; line-height: 1.45; } /* taste-skill-ignore: rules inside the live question and the run log (a real record), not page dividers */
.try-label { display: flex; justify-content: space-between; gap: 1rem; flex-wrap: wrap; font-size: 0.8125rem; letter-spacing: 0.04em; text-transform: uppercase; color: var(--muted); }
.try-q { margin: 1rem 0 0; padding: 0; border: 0; min-width: 0; }
.try-q legend { padding: 0; font-family: var(--font); font-size: 1.12rem; line-height: 1.4; }
.try-prompt { display: block; margin-top: 0.5rem; font-weight: 500; }
.try-opt { position: relative; display: grid; grid-template-columns: 1.9rem minmax(0, 1fr); gap: 0.75rem; align-items: start; margin-top: 0.6rem; padding: 0.75rem 0.9rem; min-height: 3rem; border: 1px solid var(--hair); border-radius: 0.7rem; cursor: pointer; transition: border-color var(--t-hover) var(--ease-out), background-color var(--t-hover) var(--ease-out); } /* taste-skill-ignore: rules inside the live question and the run log (a real record), not page dividers */
.try-q legend + .try-opt { margin-top: 1rem; }
.try-opt input { position: absolute; opacity: 0; inset: 0; margin: 0; cursor: pointer; }
.try-l { display: grid; place-items: center; width: 1.9rem; height: 1.9rem; border-radius: 50%; border: 1px solid var(--hair); font-weight: 600; font-size: 0.85rem; } /* taste-skill-ignore: rules inside the live question and the run log (a real record), not page dividers */
.try-t { padding-top: 0.2rem; }
.try-why { display: block; margin-top: 0.4rem; color: var(--muted); }
.try-why b { color: var(--ink); font-weight: 600; }
.try-opt:has(input:checked) { border-color: var(--ink); }
.try-opt:has(input:checked) .try-l { background: var(--ink); color: var(--bg); border-color: var(--ink); }
.try-opt:has(input:focus-visible) { outline: 2px solid var(--accent); outline-offset: 3px; }
.try.is-checked .try-opt.is-right { border-color: #9fbf9a; background: rgba(159, 191, 154, 0.1); }
.try.is-checked .try-opt.is-right .try-l { background: #9fbf9a; border-color: #9fbf9a; color: #111; }
.try.is-checked .try-opt.is-wrong { border-color: #c98b72; background: rgba(201, 139, 114, 0.1); }
.try.is-checked .try-opt.is-wrong .try-l { background: #c98b72; border-color: #c98b72; color: #111; }
.try-foot { margin-top: 1.1rem; display: flex; flex-wrap: wrap; align-items: center; gap: 0.75rem 1rem; }
.try-check { min-height: 2.75rem; padding: 0.45rem 1.15rem; border-radius: 999px; background: var(--surface-2); color: var(--ink); font-family: var(--ui-font); font-size: 0.9rem; font-weight: 600; transition: background-color var(--t-hover) var(--ease-out), color var(--t-hover) var(--ease-out), transform var(--t-release) var(--ease-out); }
.try-check:active { transform: scale(0.97); }
.try-result { font-weight: 600; }
.try-explain { margin-top: 1rem; padding-top: 1rem; border-top: 1px solid var(--hair); } /* taste-skill-ignore: rules inside the live question and the run log (a real record), not page dividers */
.try-explain[hidden], .try-why[hidden] { display: none; }
.try-source { margin-top: 0.6rem; color: var(--muted); }
.try-source .text-link { color: var(--ink); }
.try-note { margin-top: 1rem; font-size: 0.8125rem; color: var(--muted); }

/* the engine's own run log, replayable */
/* the engine's run log stays a dark record, like the terminal it came from */
.run { --ink: #eeede9; --muted: #a7a298; --surface-2: #2a2a2a; color: var(--ink); border-radius: var(--radius); background: #161616; padding: clamp(1.1rem, 2vw, 1.6rem); font-family: var(--ui-font); font-size: 0.9rem; line-height: 1.45; }
.run-head { display: grid; gap: 0.2rem; } /* taste-skill-ignore: rules inside the live question and the run log (a real record), not page dividers */
.run-title { font-weight: 600; }
.run-meta { color: var(--muted); font-size: 0.875rem; }
.run-log { margin-top: 1.25rem; display: grid; gap: 0.35rem; }
.run-log li { display: grid; grid-template-columns: 4.2rem minmax(0, 1fr); gap: 0.6rem; }
.run-t { color: var(--muted); font-variant-numeric: tabular-nums; }
.run-stage { margin-top: 0.45rem; font-weight: 600; }
.run-stage:first-child { margin-top: 0; }
.run-find b { display: block; font-weight: 500; }
.run-find > span:last-child { position: relative; padding-left: 0.95rem; }
.run-find > span:last-child::before { content: ""; position: absolute; left: 0; top: 0.55em; width: 0.4rem; height: 0.4rem; border-radius: 50%; background: #c98b72; }
.run-find small { display: block; color: var(--muted); font-size: 0.85rem; }
.run-end { color: #9fbf9a; }
.run-foot { margin-top: 1.5rem; display: flex; flex-wrap: wrap; align-items: center; gap: 0.75rem 1rem; color: var(--muted); font-size: 0.875rem; }
.run-foot .text-link { color: var(--ink); }
.run-replay, .run-more, .clip-toggle { min-height: 2.75rem; padding: 0.4rem 1rem; border-radius: 999px; background: var(--surface-2); color: var(--ink); font-family: var(--ui-font); font-size: 0.85rem; font-weight: 600; }
.clip-toggle { background: #111111; color: #ffffff; font-size: var(--step-small); }
.clip-toggle { min-width: 5.5rem; transition: background-color var(--t-hover) var(--ease-out), transform var(--t-release) var(--ease-out); }
.clip-toggle:active { transform: scale(0.97); }
.run-replay[hidden], .clip-toggle[hidden] { display: none; }
.run-head { grid-template-columns: minmax(0, 1fr) auto; column-gap: 1rem; align-items: center; }
.run-head .run-replay { grid-column: 2; grid-row: 1 / span 2; }
.run.is-replaying .run-log li { opacity: 0.18; }
.run.is-replaying .run-log li.is-on { opacity: 1; transition: opacity 260ms var(--ease-out); }
.run-more { display: none; }
.run-compare { display: grid; grid-template-columns: 1fr 1fr; gap: var(--gutter); align-items: end; }
.rc-item img { display: block; width: 100%; max-width: 15rem; border-radius: 1.1rem; border: 6px solid #050505; background: #050505; }
.rc-count { font-size: var(--step-small); color: var(--muted); }
.rc-count b { display: block; font-size: clamp(3.5rem, 2.4rem + 5vw, 7.5rem); line-height: 0.9; letter-spacing: -0.04em; color: var(--ink); font-weight: 500; font-variant-numeric: tabular-nums; }
.rc-count { margin-top: 1rem; }
.rc-label { margin-top: 0.25rem; }
.run-compare figcaption { grid-column: 1 / -1; font-size: var(--step-small); color: var(--muted); max-width: 36rem; }

@media (prefers-reduced-motion: no-preference) {
  .rc-item img { transition: transform 700ms var(--ease-expo); }
}
@media (hover: hover) and (pointer: fine) {
  .try-opt:hover { border-color: rgba(17, 17, 17, 0.4); }
  .try-check:hover, .run-replay:hover, .run-more:hover { background: #d8d8d4; }
  .clip-toggle:hover { background: #2a2a2a; }
}
@media (max-width: 767px) {
  html.js .run:not(.is-open) .run-find { display: none; }
  html.js .run-more { display: inline-flex; }
  .run-log li { grid-template-columns: 3.4rem minmax(0, 1fr); gap: 0.5rem; }
  .run-compare { gap: 1rem; }
}

/* ---------- the lens: one page, three ways ---------- */
.lens {
  display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter);
  padding: var(--section) var(--margin) 0;
}
.lens-text { grid-column: 1 / 6; }
.lens-text h2 { font-size: var(--step-head); line-height: 1; letter-spacing: -0.03em; max-width: 9em; }
.lens-step { min-height: 88svh; display: flex; align-items: center; }
.lens-step:last-child { min-height: 92svh; }
.lens-step p { max-width: 20em; font-size: var(--step-lead); line-height: 1.3; letter-spacing: -0.012em; color: var(--muted); transition: color var(--t-ui) var(--ease-out); }
.lens-step strong { font-weight: 500; color: var(--ink); }
.lens-step.is-current p { color: var(--ink); }
.lens-stage {
  grid-column: 6 / 13; position: sticky; top: 0; align-self: start;
  height: 100svh; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 1rem;
}
.lens-sample { font-size: var(--step-small); color: var(--muted); }

/* the stage: a large panel; the desktop window gives way to a much bigger phone */
.lens-view {
  --box: min(48rem, calc(100svh - 8.5rem));
  --ph: calc(var(--box) - 3rem);
  --pw: calc(var(--ph) * 0.4839);
  --gap: 1.75rem;
  position: relative; width: 100%; height: var(--box);
  background: var(--surface); border-radius: calc(var(--radius) * 1.6);
}
.desk, .phone { position: absolute; left: 50%; top: calc(var(--box) / 2); }
.desk {
  width: min(calc(100% - 4rem), 54rem); container-type: inline-size;
  background: #f4f4f1; color: #1d1d1d; border-radius: 12px; overflow: hidden;
  font-family: var(--ui-font); font-size: 14px; line-height: 1.35;
  transform: translate3d(-50%, -50%, 0); opacity: 1;
  transition: transform 700ms var(--ease-expo), opacity 420ms var(--ease-out);
}
.desk > * { font-size: 1.9cqw; }
.desk-top { display: flex; gap: 0.45em; align-items: center; padding: 0.75em 1em; background: #e4e3df; }
.desk-top i { width: 0.7em; height: 0.7em; border-radius: 50%; background: #c9c5bc; }
.desk-top span { margin-left: 1em; flex: 1; max-width: 22em; padding: 0.25em 0.9em; border-radius: 999px; background: #f4f4f1; color: #77736b; font-size: 0.85em; }
.desk-nav { display: flex; gap: 1.5em; align-items: center; padding: 1.1em 1.8em; font-size: 0.9em; color: #555; }
.desk-nav b { margin-right: auto; color: #1d1d1d; font-size: 1.15em; }
.desk-nav em { font-style: normal; font-size: 0.8em; color: #6f6f6f; }
.desk-hero { display: grid; grid-template-columns: 1.1fr 1fr; gap: 1.6em; align-items: center; padding: 1.4em 1.8em 1.6em; }
.desk-h { font-size: 2.3em; font-weight: 700; line-height: 1.08; letter-spacing: -0.02em; }
.desk-p { margin-top: 0.8em; color: #555; }
.desk-btn { display: inline-block; margin-top: 1.1em; padding: 0.5em 1em; border: 1px solid #999; border-radius: 0.3em; color: #444; } /* taste-skill-ignore: sample site inside data-ui */
.desk-photo { aspect-ratio: 4 / 3; border-radius: 0.6em; background: #3b5560; }
.desk-tiles { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0.8em; padding: 0 1.8em 1.8em; }
.desk-tiles span { padding: 0.9em 1em; border-radius: 0.6em; background: #e9e8e4; color: #5f5c57; font-size: 0.85em; }
.desk-tiles b { display: block; color: #1d1d1d; font-size: 1.1em; }
.lens-view:not([data-state="yours"]) .desk { opacity: 0; transform: translate3d(-50%, -50%, 0) scale(0.55); }

/* the phone and the sample site inside it: an interface fragment */
.phone {
  height: var(--ph); aspect-ratio: 300 / 620;
  border-radius: 13% / 6.3%; background: #050505; padding: 3.2%;
  container-type: inline-size;
  opacity: 0; transform: translate3d(-50%, -50%, 0) scale(0.84);
  transition: transform 700ms var(--ease-expo), opacity 420ms var(--ease-out) 120ms;
}
.lens-view:not([data-state="yours"]) .phone { opacity: 1; transform: translate3d(-50%, -50%, 0); }
.phone-screen {
  position: relative; height: 100%; overflow: hidden; border-radius: 10.5% / 5%;
  background: #f4f4f1; color: #1d1d1d; font-family: var(--ui-font); font-size: 4.6cqw; line-height: 1.35;
}
.studio-bar {
  position: absolute; inset: 0 0 auto 0; z-index: 3; height: 2.6em;
  display: flex; align-items: center; justify-content: space-between; padding: 0 1em;
  background: #151515; color: #eeede9; font-size: 0.8em;
  transform: translate3d(0, -100%, 0); transition: transform var(--t-ui) var(--ease-in-out);
}
.studio-modes { display: inline-flex; gap: 0.2em; background: #2a2a2a; border-radius: 999px; padding: 0.2em; }
.studio-modes span { padding: 0.15em 0.6em; border-radius: 999px; }
.studio-modes .on { background: #a08672; color: #111; }
.site { position: absolute; inset: 0; padding-top: 1.4em; transition: transform var(--t-ui) var(--ease-in-out); }
.site-head { display: flex; justify-content: space-between; align-items: center; padding: 0.9em 1.1em 0.8em; }
.site-name { font-weight: 700; letter-spacing: -0.01em; }
.tel-old { font-size: 0.8em; color: #5e5e5e; }
.tel-new { display: none; background: #1f3d46; color: #fff; border-radius: 999px; padding: 0.3em 0.9em; font-weight: 600; font-size: 0.8em; }
.site-hero { position: relative; height: 31%; margin: 0 1.1em; border-radius: 0.6em; background: #3b5560; color: #fff; display: flex; align-items: flex-end; padding: 1em; transition: background-color var(--t-ui); }
.site-hero > span { font-size: 1.25em; font-weight: 700; line-height: 1.15; }
.site-hero-load, .site-hero-new { display: none; }
.site-body { padding: 1em 1.1em; }
.site-open { display: none; font-weight: 600; color: #22603a; margin-bottom: 0.4em; }
.site-copy { color: #555; font-size: 0.8em; }
.site-cta { display: inline-block; margin-top: 0.9em; }
.cta-old { display: inline-block; border: 1px solid #999; border-radius: 0.3em; padding: 0.35em 0.8em; font-size: 0.8em; color: #444; } /* taste-skill-ignore: sample site inside data-ui */
.cta-new { display: none; }
.site-services { display: flex; flex-wrap: wrap; gap: 0.35em; margin-top: 1em; }
.site-services li { background: #e5e4e0; border-radius: 999px; padding: 0.2em 0.65em; font-size: 0.8em; }
.site-more { display: none; margin-top: 1em; font-size: 0.8em; color: #555; }
.site-more b { display: block; color: #1d1d1d; }
.site-scrim { position: absolute; inset: 0; z-index: 1; background: rgb(0 0 0 / 0.42); opacity: 0; transition: opacity var(--t-ui) var(--ease-out); pointer-events: none; }
.site-popup, .site-cookies { opacity: 0; visibility: hidden; transition: opacity var(--t-ui) var(--ease-out), visibility 0s linear var(--t-ui), transform var(--t-ui) var(--ease-out); }
.site-popup { position: absolute; left: 0; top: 52%; z-index: 2; width: 165%; background: #c0392b; color: #fff; padding: 0.7em 1em; font-size: 0.8em; font-weight: 600; white-space: nowrap; transform: translate3d(0, 0.8em, 0); }
.site-cookies { position: absolute; left: 0; right: 0; bottom: 0; z-index: 2; background: #fff; color: #444; padding: 1em 1.1em 1.6em; font-size: 0.8em; }
.site-cookies .mailto { display: block; margin-top: 0.6em; color: #a8492a; font-weight: 600; }
.site-cookies .btns { display: flex; gap: 0.5em; }
.site-cookies .btns span { background: #e67e22; color: #fff; font-weight: 600; padding: 0.45em 0.9em; }

.lens-view[data-state="theirs"] .site-popup,
.lens-view[data-state="theirs"] .site-cookies { opacity: 1; visibility: visible; transform: none; transition-delay: 0s; }
.lens-view[data-state="theirs"] .site-hero { background: #d8d4cc; color: #4f4b45; align-items: center; justify-content: center; }
.lens-view[data-state="theirs"] .site-hero-old { display: none; }
.lens-view[data-state="theirs"] .site-hero-load { display: block; font-size: 0.8em; font-weight: 500; }
@media (prefers-reduced-motion: no-preference) { .lens-view.is-visible[data-state="theirs"] .site-hero-load { animation: pulse 1.4s ease-in-out infinite; } }
.lens-view[data-state="theirs"] .tel-old { outline: 2px solid #a08672; outline-offset: 2px; }
@keyframes pulse { 50% { opacity: 0.45; } }
.lens-view[data-state="rebuilt"] .studio-bar { transform: none; }
.lens-view[data-state="rebuilt"] .site { transform: translate3d(0, 1.8em, 0); }
.lens-view[data-state="rebuilt"] .tel-old, .lens-view[data-state="rebuilt"] .site-hero-old, .lens-view[data-state="rebuilt"] .cta-old, .lens-view[data-state="rebuilt"] .site-copy { display: none; }
.lens-view[data-state="rebuilt"] .tel-new, .lens-view[data-state="rebuilt"] .site-hero-new, .lens-view[data-state="rebuilt"] .site-open, .lens-view[data-state="rebuilt"] .site-more { display: block; }
.lens-view[data-state="rebuilt"] .site-hero { background: #1f3d46; }
.lens-view[data-state="rebuilt"] .site-cta { display: block; }
.lens-view[data-state="rebuilt"] .cta-new { display: block; background: #1f3d46; color: #fff; border-radius: 0.5em; padding: 0.75em; text-align: center; font-weight: 600; }

/* the audit's findings, pinned to the spot they describe */
.callouts { position: absolute; inset: 0; margin: 0; padding: 0; pointer-events: none; }
.callouts li {
  position: absolute; top: var(--y); width: clamp(8.5rem, 13vw, 13.5rem);
  padding: 0.65rem 0.85rem; border-radius: 0.65rem; background: var(--surface-2); color: var(--ink);
  font-size: var(--step-small); line-height: 1.35;
  opacity: 0; transform: translate3d(var(--from, 0), -50%, 0);
  transition: opacity 260ms var(--ease-out), transform 260ms var(--ease-out);
}
.callouts .co-r { left: calc(50% + var(--pw) / 2 + var(--gap)); --from: 12px; }
.callouts .co-l { right: calc(50% + var(--pw) / 2 + var(--gap)); --from: -12px; text-align: right; }
.callouts li::after { content: ""; position: absolute; top: calc(50% - 1px); width: var(--gap); height: 2px; background: var(--c); }
.callouts .co-r::after { right: 100%; }
.callouts .co-l::after { left: 100%; }
.callouts li::before { content: ""; position: absolute; top: calc(50% - 5px); width: 10px; height: 10px; border-radius: 50%; background: var(--c); }
.callouts .co-r::before { right: calc(100% + var(--gap) - 5px); }
.callouts .co-l::before { left: calc(100% + var(--gap) - 5px); }
.callouts-bad { --c: var(--accent); }
.callouts-good { --c: #9fbf9a; }
.lens-view[data-state="theirs"] .callouts-bad li,
.lens-view[data-state="rebuilt"] .callouts-good li {
  opacity: 1; transform: translate3d(0, -50%, 0);
  transition: opacity 420ms var(--ease-out) calc(var(--i) * 90ms + 300ms), transform 650ms var(--ease-expo) calc(var(--i) * 90ms + 300ms);
}

/* segmented controls */
.seg { display: inline-grid; grid-auto-flow: column; grid-auto-columns: 1fr; background: var(--surface); border-radius: 999px; padding: 0.3rem; gap: 0.2rem; }
.seg button {
  min-height: 2.75rem; padding: 0.45rem 1.15rem; border-radius: 999px; color: var(--muted); font-size: var(--step-body); white-space: nowrap;
  transition: background-color var(--t-ui) var(--ease-in-out), color var(--t-ui) var(--ease-in-out), transform var(--t-release) var(--ease-out);
  -webkit-user-select: none; user-select: none; -webkit-touch-callout: none;
}
.seg button:active { transform: scale(0.97); transition-duration: var(--t-ui), var(--t-ui), var(--t-press); }
.seg button[aria-pressed="true"], .seg button[aria-selected="true"] { background: var(--ink); color: var(--bg); }

@media (prefers-reduced-motion: reduce) {
  .desk, .phone, .callouts li { transition-duration: 150ms !important; transition-delay: 0s !important; }
  .lens-view:not([data-state="yours"]) .desk { transform: translate3d(-50%, -50%, 0); }
  .phone { transform: translate3d(-50%, -50%, 0); }
}

/* tablets and phones: the device sits in its own box, the findings follow as a list */
@media (max-width: 1099px), (orientation: landscape) and (max-height: 500px) {
  .lens-view { --box: min(40rem, 70svh); height: auto; padding-top: var(--box); padding-bottom: 0.25rem; background: none; }
  .lens-view::before { content: ""; position: absolute; inset: 0 0 auto 0; height: var(--box); border-radius: calc(var(--radius) * 1.6); background: var(--surface); }
  .desk { width: min(calc(100% - 2rem), 40rem); }
  .callouts { position: static; display: none; }
  .lens-view[data-state="theirs"] .callouts-bad, .lens-view[data-state="rebuilt"] .callouts-good { display: grid; gap: 0.5rem; margin-top: 1rem; }
  .callouts li, .callouts .co-r, .callouts .co-l { position: relative; top: auto; left: auto; right: auto; width: auto; text-align: left; padding-left: 2rem; transform: none; }
  .callouts li::after { display: none; }
  .callouts li::before, .callouts .co-l::before, .callouts .co-r::before { left: 0.85rem; right: auto; top: calc(0.65rem + 0.35em); }
  .lens-view[data-state="theirs"] .callouts-bad li, .lens-view[data-state="rebuilt"] .callouts-good li { transform: none; }
}
@media (max-width: 1099px) and (min-width: 768px) {
  .lens-text { grid-column: 1 / 7; }
  .lens-stage { grid-column: 7 / 13; }
  .lens-text h2 { font-size: var(--step-lead); }
  .lens-step p { font-size: var(--step-body); line-height: 1.55; }
}
@media (max-width: 767px), (orientation: landscape) and (max-height: 500px) {
  .lens { display: flex; flex-direction: column; }
  .lens-text { display: contents; }
  .lens-text h2 { order: 0; margin-bottom: 2rem; }
  .lens-stage { order: 1; position: static; height: auto; gap: 1rem; align-self: stretch; }
  .lens-step { order: 2; min-height: 0; display: block; margin-top: 1.5rem; }
  .lens-step:last-child { min-height: 0; }
  .lens-step p { font-size: var(--step-body); line-height: 1.55; max-width: none; }
  .lens-view { --box: min(36rem, 68svh); }
  .phone-screen { font-size: 6cqw; }
  .site-copy, .site-services li, .tel-old, .cta-old, .site-cookies, .site-more { font-size: 0.85em; }
  .desk > * { font-size: 2.3cqw; }
  .desk-nav span { display: none; }
  .seg button { padding-inline: 0.85rem; }
}

/* the sample screens */
.frag {
  width: 100%; max-width: 30rem; margin-inline: auto; background: #f4f4f1; color: #1c1c1c; border-radius: 1rem; padding: 1.4rem 1.5rem;
  font-family: var(--ui-font); font-size: 0.9375rem; line-height: 1.4;
}
.f-title { font-weight: 700; font-size: 1.25rem; letter-spacing: -0.01em; }
.f-sub { color: #5f5c57; font-size: 0.8125rem; margin-top: 0.25rem; }
.f-btn { display: block; margin-top: 1rem; background: #1f3d46; color: #fff; border-radius: 0.6rem; padding: 0.8rem; text-align: center; font-weight: 600; }
.f-row { display: flex; justify-content: space-between; gap: 1rem; padding: 0.6rem 0; border-top: 1px solid #e0dfdb; } /* taste-skill-ignore: rows inside a data-ui fragment */
.f-due b { font-size: 1.125rem; }
.frag-web { padding: 0; overflow: hidden; max-width: 34rem; }
.browser-top { display: flex; gap: 0.35rem; align-items: center; padding: 0.7rem 0.9rem; background: #e4e3df; }
.browser-top i { width: 0.6rem; height: 0.6rem; border-radius: 50%; background: #c9c5bc; }
.browser-top span { flex: 1; height: 1.1rem; margin-left: 0.6rem; border-radius: 999px; background: #f4f4f1; }
.web { padding: 1.1rem 1.3rem 1.4rem; }
.web-nav { display: flex; gap: 0.9rem; align-items: center; font-size: 0.8125rem; color: #5f5c57; }
.web-nav b { color: #1c1c1c; margin-right: auto; font-size: 0.9375rem; }
.web-btn-s { background: #2f5d3a; color: #fff; border-radius: 999px; padding: 0.25rem 0.7rem; }
.web-h { margin-top: 1.4rem; font-size: 1.5rem; line-height: 1.12; font-weight: 700; letter-spacing: -0.02em; max-width: 16em; }
.web-ctas { display: flex; flex-wrap: wrap; gap: 0.5rem; margin-top: 1rem; }
.web-btn { background: #2f5d3a; color: #fff; border-radius: 0.5rem; padding: 0.6rem 0.9rem; font-weight: 600; }
.web-btn-o { background: #e1e5df; color: #1f3a26; border-radius: 0.5rem; padding: 0.6rem 0.9rem; font-weight: 600; }
.web-chips { display: flex; flex-wrap: wrap; gap: 0.35rem; margin-top: 1rem; font-size: 0.8125rem; }
.web-chips span { background: #e7e6e2; border-radius: 999px; padding: 0.2rem 0.65rem; }
.web-tiles { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0.5rem; margin-top: 1.2rem; font-size: 0.8125rem; color: #5f5c57; }
.web-tiles span { background: #e9e8e4; border-radius: 0.6rem; padding: 3.2rem 0.7rem 0.7rem; position: relative; }
.web-tiles span::before { content: ""; position: absolute; inset: 0.5rem 0.5rem auto; height: 2.3rem; border-radius: 0.4rem; background: #9db08f; }
.web-tiles span:nth-child(2)::before { background: #b9a48d; }
.web-tiles span:nth-child(3)::before { background: #7f9a72; }
.web-tiles b { display: block; color: #1c1c1c; }
.days { display: grid; grid-template-columns: repeat(5, 1fr); gap: 0.4rem; margin-top: 1.2rem; }
.days span { display: grid; justify-items: center; gap: 0.1rem; background: #e9e8e4; border-radius: 0.6rem; padding: 0.5rem 0; font-size: 0.8125rem; color: #5f5c57; }
.days b { font-size: 1.125rem; color: #1c1c1c; }
.days .on { background: #1f3d46; color: #d9e4e6; }
.days .on b { color: #fff; }
.slots { display: grid; grid-template-columns: repeat(2, 1fr); gap: 0.4rem; margin-top: 0.8rem; }
.slots span { background: #e9e8e4; border-radius: 999px; padding: 0.45rem; text-align: center; }
.slots .on { background: #1f3d46; color: #fff; font-weight: 600; }
.slots .off { color: #8a867e; text-decoration: line-through; }
.track { margin: 1.1rem 0 0.6rem; display: grid; gap: 0.55rem; }
.track li { display: flex; justify-content: space-between; gap: 1rem; padding-left: 1.6rem; position: relative; color: #5f5c57; }
.track li b { color: #1c1c1c; font-weight: 500; }
.track li::before { content: ""; position: absolute; left: 0; top: 0.2rem; width: 0.9rem; height: 0.9rem; border-radius: 50%; background: #d9d5cd; }
.track .done::before { background: #2f6b46; }
.track .now::before { background: #a08672; box-shadow: 0 0 0 0.25rem rgba(160, 134, 114, 0.25); } /* taste-skill-ignore: status ring inside a data-ui fragment */
.track .now b { font-weight: 700; }
.kpis { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0.5rem; margin: 1rem 0; }
.kpis span { background: #e9e8e4; border-radius: 0.6rem; padding: 0.7rem; color: #5f5c57; font-size: 0.8125rem; }
.kpis b { display: block; font-size: 1.5rem; color: #1c1c1c; line-height: 1.1; }
.bars { width: 100%; height: auto; }
.flow { margin: 1.1rem 0 0; display: grid; gap: 0.9rem; }
.flow li { display: grid; gap: 0.3rem; padding-left: 1.2rem; position: relative; }
.flow li::before { content: ""; position: absolute; left: 0; top: 0.35rem; width: 0.55rem; height: 0.55rem; border-radius: 50%; background: #a08672; }
.flow .when { font-size: 0.8125rem; color: #5f5c57; }
.flow .msg { background: #1f3d46; color: #fff; border-radius: 0.9rem 0.9rem 0.9rem 0.25rem; padding: 0.7rem 0.85rem; max-width: 22rem; }
@media (max-width: 767px) {
  .web-tiles { grid-template-columns: 1fr 1fr; }
  .web-tiles span:nth-child(3) { display: none; }
  .web-h { font-size: 1.3rem; }
}

/* ---------- process: run-in column ---------- */
.process { padding: var(--section) var(--margin) 0; }
.ui-card { margin-top: 1.25rem; background: var(--surface); border-radius: 1rem; padding: 1.15rem 1.25rem; font-size: var(--step-small); line-height: 1.45; font-family: var(--ui-font); }
.ui-title { font-weight: 600; display: flex; justify-content: space-between; gap: 1rem; }
.ui-title span { color: var(--muted); font-weight: 400; }
.review ul, .launch ul { margin-top: 0.8rem; display: grid; gap: 0.5rem; }
.review li { display: flex; gap: 0.8rem; align-items: baseline; }
.sev { flex: none; width: 4.6rem; color: var(--muted); }
.sev.high { color: #e0b49a; }
.sev.ok { color: #9fbf9a; }
.ui-url { margin-top: 0.7rem; font-size: var(--step-body); }
.ui-meta { margin-top: 0.4rem; color: var(--muted); }
.ui-note { display: flex; gap: 0.75rem; align-items: flex-start; margin-top: 0.7rem; }
.ui-note .pin { flex: none; width: 1.1rem; height: 1.1rem; margin-top: 0.15rem; border-radius: 50% 50% 50% 0; background: var(--accent); }
.ui-note b { display: block; font-weight: 600; }
.proposal dl { margin-top: 0.8rem; display: grid; gap: 0.45rem; }
.proposal dl div { display: grid; grid-template-columns: 9rem 1fr; gap: 1rem; }
.proposal dt { color: var(--muted); }
.launch li { display: flex; gap: 0.6rem; }
.launch li::before { content: ""; flex: none; width: 0.55rem; height: 0.55rem; margin-top: 0.45rem; border-radius: 50%; background: #9fbf9a; }
.deliver-row .proposal dl div { grid-template-columns: 6.5rem 1fr; gap: 0.75rem; }

/* ---------- about and track record ---------- */
.about { padding: var(--section) var(--margin) 0; }
.about-grid { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); align-items: start; }
.about-text { grid-column: 1 / 7; }
.about-text h2 { font-size: var(--step-head); line-height: 1; letter-spacing: -0.03em; }
.about-text .statement { margin-top: 2rem; max-width: 22em; }
.about-note { margin-top: 1rem; font-size: var(--step-small); color: var(--muted); max-width: 38rem; }
.about-text p:not(.statement) { margin-top: 1.5rem; max-width: 38rem; }
.about-text blockquote { margin-top: 2.5rem; max-width: 30rem; padding-left: 1.25rem; position: relative; }
.about-text blockquote::before { content: ""; position: absolute; left: 0; top: 0.3rem; bottom: 0.3rem; width: 3px; border-radius: 3px; background: var(--accent); }
.about-text blockquote p { font-size: var(--step-lead); line-height: 1.25; }
.about-text blockquote footer { margin-top: 0.8rem; font-size: var(--step-small); color: var(--muted); }
.principles { margin-top: 3rem; display: grid; gap: 1.1rem; max-width: 34rem; }
.principles b { font-weight: 600; }
.history { grid-column: 8 / 13; position: relative; padding-left: 1.75rem; view-timeline: --hist block; }
.history h3 { font-size: var(--step-lead); line-height: 1.12; margin-bottom: 2rem; margin-left: -1.75rem; }
.history::before { content: ""; position: absolute; left: 0; top: 4.25rem; bottom: 0; width: 3px; border-radius: 3px; background: var(--surface-2); }
.history-rail { position: absolute; left: 0; top: 4.25rem; bottom: 0; width: 3px; border-radius: 3px; background: var(--accent); transform-origin: 50% 0; }
@supports (animation-timeline: view()) {
  @media (prefers-reduced-motion: no-preference) {
    .history-rail { animation: rail linear both; animation-timeline: --hist; animation-range: cover 10% cover 60%; }
  }
}
@keyframes rail { from { transform: scaleY(0); } }
.history-list { display: grid; gap: 1.75rem; }
.history-list li { position: relative; }
.history-list li::before { content: ""; position: absolute; left: calc(-1.75rem - 0.3rem + 1.5px); top: 0.35rem; width: 0.6rem; height: 0.6rem; border-radius: 50%; background: var(--surface-2); transition: background-color 240ms var(--ease-out); }
.history-list li.is-lit::before { background: var(--accent); }
.history-list .when { display: block; font-size: var(--step-small); color: var(--muted); margin-bottom: 0.3rem; }
.founder-site { display: block; margin-top: 3rem; color: inherit; text-decoration: none; }
.founder-site picture, .founder-site img { display: block; width: 100%; border-radius: var(--radius); overflow: hidden; }
.founder-site img { transition: transform 600ms var(--ease-out); }
.founder-site > span { display: block; margin-top: 0.75rem; font-size: var(--step-small); color: var(--muted); }
@media (max-width: 1099px) {
  .about-grid { display: flex; flex-direction: column; gap: 4rem; }
  .history { align-self: stretch; }
}

/* ---------- questions ---------- */
.faq { padding: var(--section) var(--margin) 0; }
.faq-row { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); }
.faq-row + .faq-row { margin-top: 4.5rem; }
.faq h2, .faq h3 { grid-column: 1 / 7; font-size: var(--step-lead); line-height: 1.12; font-weight: 500; }
.faq h2 { font-size: var(--step-head); line-height: 1; letter-spacing: -0.03em; }
.faq-row p { grid-column: 8 / 13; max-width: 40ch; padding-top: 0.3em; }
@media (max-width: 767px) {
  .faq-row { display: block; }
  .faq-row + .faq-row { margin-top: 3rem; }
  .faq-head + .faq-row { margin-top: 2.5rem; }
  .faq-row p { margin-top: 0.75rem; padding: 0; }
}

/* ---------- start: the $49.99 analysis first; the project planner on request ----------
   The report is what's sold, so it is shown as paper: three real report pages fan out of a stack and lean
   with the pointer (transform only). One order card beside it, and a four-step line for what happens next. */
/* One grid for the whole section: the heading and the pages on the left, the order card beside both, so the price
   sits level with the heading and the button stays on the first screen. */
.start {
  padding: var(--section) var(--margin) 0;
  display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); align-items: start;
}
.start > * { grid-column: 1 / -1; }
.start[hidden], .an-form[hidden] { display: none; }
.start > .start-head { grid-column: 1 / 8; grid-row: 1; }
.start-head h1, .start-head h2 { font-size: var(--step-display); line-height: 0.95; letter-spacing: -0.045em; font-weight: 500; max-width: 9.5em; }
.an { display: contents; }

/* the report, as paper on a stone table */
.an-stage { grid-column: 1 / 8; grid-row: 2; margin-top: clamp(2rem, 4vw, 3.5rem); }
.an-fan {
  --halo: clamp(6px, 0.75vw, 11px);
  position: relative; aspect-ratio: 6 / 5; border-radius: calc(var(--radius) + 0.5rem); background: var(--surface);
  overflow: hidden; perspective: 1500px; isolation: isolate;
}
/* No shadows: each page is cut out of the table by a ring in the table's own colour, so where pages overlap
   a clean gap separates them (a tone step, as in a technical drawing's knockout). */
.an-sheet {
  position: absolute; left: 19%; top: 27%; width: 62%; margin: 0; padding: 0.5%;
  background: #fff; background-clip: padding-box; border: var(--halo) solid var(--surface);
  border-radius: calc(0.5rem + var(--halo));
  transform: translate3d(var(--x), var(--y), var(--z)) rotateX(var(--rx, 0deg)) rotateY(var(--ry, 0deg)) rotate(var(--r)) scale(var(--s, 1));
  transition: transform 1100ms var(--ease-expo) calc(var(--i) * 120ms), opacity 700ms var(--ease-out) calc(var(--i) * 120ms);
  will-change: transform;
}
.an-sheet picture, .an-sheet img { display: block; width: 100%; border-radius: 0.4rem; }
.an-sheet[data-sheet="1"] { --x: -24%; --y: -46%; --z: -40px; --r: -5deg; z-index: 1; }
.an-sheet[data-sheet="3"] { --x: 1%; --y: -6%; --z: -10px; --r: 2.5deg; z-index: 2; }
.an-sheet[data-sheet="2"] { --x: 22%; --y: 36%; --z: 20px; --r: -1.5deg; z-index: 3; }
.an-sheet.is-phone { left: 5%; top: 38%; width: 21%; padding: 0.9%; background: #111; border-radius: calc(1.4rem + var(--halo)); --x: 0%; --y: 0%; --z: 40px; --r: 4deg; z-index: 4; }
.an-sheet.is-phone picture, .an-sheet.is-phone img { border-radius: 1.05rem; }
.an-sheet.is-front { --z: 90px; --s: 1.02; z-index: 5; }
.an-fan.is-settled .an-sheet { transition: transform 650ms var(--ease-out), opacity 400ms var(--ease-out); }
@media (prefers-reduced-motion: no-preference) {
  html.js:not(.reveal-off) .an-stage:not(.is-in) .an-sheet { opacity: 0; --x: 0%; --y: 12%; --z: 0px; --r: 0deg; --s: 0.96; }
}
.an-cap { margin-top: 1rem; max-width: 40rem; font-size: var(--step-small); color: var(--muted); }
.an-cap .text-link { color: var(--ink); white-space: nowrap; }

/* the order card */
.an-card { grid-column: 9 / 13; grid-row: 1 / 3; padding-top: 0.6rem; }
.an-price { display: flex; flex-wrap: wrap; align-items: baseline; gap: 0.35rem 0.9rem; }
.an-price b { font-size: clamp(3.5rem, 1.9rem + 4.4vw, 6.75rem); line-height: 0.88; letter-spacing: -0.055em; font-weight: 500; font-variant-numeric: tabular-nums; }
.an-price span { color: var(--muted); }
.an-gets { margin-top: clamp(1.75rem, 3vw, 2.5rem); display: grid; gap: 1rem; counter-reset: get; }
.an-gets li { display: grid; grid-template-columns: 2.4rem minmax(0, 1fr); line-height: 1.35; counter-increment: get; }
.an-gets li::before { content: counter(get, decimal-leading-zero); grid-row: 1 / 3; padding-top: 0.2em; font-size: var(--step-small); font-variant-numeric: tabular-nums; color: var(--muted); transition: color var(--t-hover) var(--ease-out); }
.an-gets b { font-weight: 500; }
.an-gets span { color: var(--muted); }
.an-gets li.is-on::before { color: var(--accent); }

.an-form { margin-top: clamp(2rem, 3.5vw, 2.75rem); display: grid; gap: 0.9rem; }
.an-field { display: grid; gap: 0.4rem; }
.an-field > span { font-size: var(--step-small); color: var(--muted); }
.an-field input {
  width: 100%; min-height: 3.5rem; padding: 0.85rem 1.1rem; border: 0; border-radius: 0.8rem;
  background: var(--surface); color: var(--ink); font: inherit; font-size: max(16px, 1em);
  box-shadow: inset 0 0 0 1px #75716a; /* taste-skill-ignore: form controls need a visible edge (WCAG 1.4.11) */
}
.an-field input::placeholder { color: #8f8a82; }
.an-field input:focus { outline: 2px solid var(--accent); outline-offset: 1px; }
.an-field input[aria-invalid="true"] { outline: 2px solid #c9805f; }
.an-field input:-webkit-autofill { -webkit-text-fill-color: var(--ink); box-shadow: 0 0 0 100vmax var(--surface) inset; caret-color: var(--ink); } /* taste-skill-ignore: neutralises the browser's autofill paint */
.an-error { color: #9b3020; }
.an-error a { color: inherit; }
.an-note { padding: 0.85rem 1.1rem; border-radius: 0.8rem; background: var(--surface); }
.an-go {
  position: relative; overflow: hidden; width: 100%; min-height: 3.9rem; margin-top: 0.35rem; padding-inline: 1.6rem;
  justify-content: space-between; font-size: var(--step-body);
}
.an-go-arrow { display: inline-block; transition: transform var(--t-ui) var(--ease-out); }
.an-go[aria-disabled="true"] { cursor: progress; }
.an-go.is-busy::after {
  content: ""; position: absolute; left: 0; bottom: 0; width: 40%; height: 3px; background: rgba(255, 255, 255, 0.75);
  animation: an-busy 1100ms var(--ease-in-out) infinite;
}
@keyframes an-busy { from { transform: translateX(-100%); } to { transform: translateX(260%); } }
.an-fine { font-size: var(--step-small); color: var(--muted); }
.an-fine a { color: inherit; }

.an-sent { margin-top: clamp(2rem, 3.5vw, 2.75rem); padding: clamp(1.4rem, 2.4vw, 2rem); border-radius: calc(var(--radius) + 0.25rem); background: var(--surface); }
.an-sent:focus { outline: none; }
.an-sent h3 { margin-top: 1rem; font-size: var(--step-lead); line-height: 1.15; }
.an-sent p { margin-top: 0.75rem; }
.an-sent p + p { margin-top: 1.25rem; }
.an-tick { width: 3rem; height: 3rem; fill: none; stroke: var(--accent); stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
.an-tick circle { stroke-width: 1.6; }
.an-sent:not([hidden]) .an-tick, .an-paid.is-ok .an-tick { animation: an-pop 700ms var(--ease-expo) both; }
@keyframes an-pop { from { opacity: 0; transform: scale(0.6) rotate(-14deg); } to { opacity: 1; transform: none; } }

/* what happens next: four steps on one line that fills as they arrive */
.an-next { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); margin-top: clamp(4.5rem, 8vw, 7.5rem); }
.an-next-title { grid-column: 1 / 3; font-size: var(--step-lead); line-height: 1.1; letter-spacing: -0.015em; }
.an-next ol { grid-column: 3 / 13; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); column-gap: var(--gutter); }
.an-next li { position: relative; display: grid; gap: 0.35rem; align-content: start; padding-top: 1.6rem; line-height: 1.35; }
.an-next li::before, .an-next li::after { content: ""; position: absolute; left: 0; right: calc(-1 * var(--gutter)); top: 0; height: 3px; border-radius: 3px; }
.an-next li:last-child::before, .an-next li:last-child::after { right: 0; }
.an-next li::before { background: var(--surface-2); }
.an-next li::after { background: var(--accent); transform: scaleX(0); transform-origin: left; transition: transform 700ms var(--ease-in-out) calc(var(--d, 0) * 260ms + 200ms); }
.an-next li.is-in::after, html.reveal-off .an-next li::after { transform: scaleX(1); }
.an-next li b { font-weight: 500; }
.an-next li span { color: var(--muted); }
.an-next.is-paid li::after { transform: scaleX(0); transition-delay: 350ms; }
.an-next.is-paid.is-lit li.is-done::after { transform: scaleX(1); }
.an-next.is-paid.is-lit li.is-now::after { transform: scaleX(0.5); transition-delay: 1000ms; }
.an-next.is-paid li:not(.is-done):not(.is-now) b { color: var(--muted); }

/* /account: the same block as a page, and the screen Stripe returns to */
.an-page .start { padding-top: clamp(3rem, 7vw, 6rem); }
.an-page .start, .an-page .an-paid { padding-bottom: clamp(4.5rem, 9vw, 8rem); }
.an-top-links { margin-left: auto; display: flex; gap: 1.75rem; }
.an-top-links a { color: var(--ink); text-decoration: none; padding-block: 0.75rem; }
.an-already { margin-top: clamp(3.5rem, 6vw, 5rem); max-width: 44rem; font-size: var(--step-small); color: var(--muted); }
.an-already a { color: var(--ink); }
.an-already .text-link { margin-left: 0.75rem; }
.an-paid {
  padding: clamp(3rem, 7vw, 6rem) var(--margin) 0;
  display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); align-items: start;
}
.an-paid[hidden] { display: none; }
html.an-paid-view .an-paid[hidden] { display: grid; }
html.an-paid-view [data-an-view="order"] { display: none; }
.an-paid > * { grid-column: 1 / -1; }
.an-paid > .an-paid-head { grid-column: 1 / 7; grid-row: 1; }
.an-paid > .an-stage { grid-column: 7 / 13; grid-row: 1; margin-top: clamp(4rem, 6vw, 6rem); }
.an-paid .an-sheet.is-phone { width: 24%; top: 34%; }
.an-paid:focus { outline: none; }
.an-tick-big { width: clamp(3.5rem, 5vw, 4.75rem); height: clamp(3.5rem, 5vw, 4.75rem); }
.an-paid:not(.is-ok) .an-tick { opacity: 0; }
.an-paid-head h1 { margin-top: 1.5rem; font-size: var(--step-display); line-height: 0.95; letter-spacing: -0.045em; max-width: 9em; }
.an-paid-lead { margin-top: 1.5rem; max-width: 36rem; font-size: var(--step-lead); line-height: 1.3; letter-spacing: -0.01em; }
/* the receipt: labels on the left, values on the right, on a stone slip */
.an-receipt {
  margin-top: clamp(2.5rem, 4.5vw, 3.5rem); max-width: 34rem; display: grid; gap: 0.85rem;
  padding: clamp(1.25rem, 2.2vw, 1.75rem); border-radius: calc(var(--radius) + 0.25rem); background: var(--surface);
}
.an-receipt > div { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: baseline; gap: 0.25rem 1.5rem; }
.an-receipt dt { color: var(--muted); }
.an-receipt dd { font-weight: 500; text-align: right; overflow-wrap: anywhere; }
.an-paid .an-next { margin-top: clamp(4rem, 8vw, 6.5rem); }
.an-paid-links { margin-top: clamp(3rem, 6vw, 4.5rem); display: flex; flex-wrap: wrap; align-items: center; gap: 1rem 2rem; }
.an-paid [hidden] { display: none; }

/* the project planner, opened on request */
.ask-open { margin-top: clamp(5rem, 9vw, 8rem); display: flex; flex-wrap: wrap; align-items: center; gap: 1rem 1.5rem; }
.ask-open p { font-size: var(--step-lead); line-height: 1.2; letter-spacing: -0.012em; margin-right: 0.5rem; }
.ask-open .button[aria-expanded="true"] { background: var(--ink); color: var(--bg); }
.ask { margin-top: 3rem; display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); row-gap: 3rem; }
.ask[hidden] { display: none; }
.funnel, .funnel-done { grid-column: 1 / 8; grid-row: 1; }
.funnel-done h3 { font-size: var(--step-lead); line-height: 1.15; }
.funnel-done p { margin-top: 1rem; max-width: 36rem; }
.funnel-done:focus { outline: none; }
.done-check { width: 2rem; height: 2rem; margin-bottom: 1rem; fill: none; stroke: var(--accent); stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
.funnel-done:not([hidden]) .done-check { animation: an-pop 600ms var(--ease-expo) 120ms both; }
.funnel-done.is-mail .done-check { display: none; }
.funnel-progress { height: 0.3rem; background: var(--surface-2); border-radius: 999px; overflow: hidden; margin-bottom: 2.25rem; }
.funnel-progress span { display: block; width: 100%; height: 100%; background: var(--accent); border-radius: 999px; transform: translateX(-80%); transition: transform 400ms var(--ease-out); }
.q { border: 0; padding: 0; margin: 0; min-width: 0; }
.q:focus { outline: none; }
.q + .q { margin-top: 3rem; }
html.js .q-stack { display: grid; }
html.js .q-stack > .q { grid-area: 1 / 1; margin-top: 0; visibility: hidden; }
html.js .q-stack > .q.is-active, html.js .q-stack > .q.is-leaving { visibility: visible; }
html.js .q-stack > .q:not(.is-active):not(.is-leaving) { display: none; }
.q, .funnel-done, .funnel-error { scroll-margin-top: calc(4.75rem + env(safe-area-inset-top, 0px)); }
.q.is-leaving { pointer-events: none; }
.q legend { font-size: var(--step-lead); line-height: 1.15; font-weight: 500; letter-spacing: -0.015em; padding: 0; margin-bottom: 1.5rem; }
.q-help { margin: -0.5rem 0 1.5rem; max-width: 40ch; font-size: var(--step-small); color: var(--muted); }
.choices { display: flex; flex-wrap: wrap; gap: 0.6rem; }
.choices label { position: relative; }
.choices input { position: absolute; opacity: 0; inset: 0; margin: 0; cursor: pointer; }
.choices span {
  display: inline-flex; align-items: center; min-height: 3rem; padding: 0.65rem 1.25rem; border-radius: 999px;
  background: var(--surface); color: var(--ink); cursor: pointer;
  transition: background-color var(--t-hover) var(--ease-out), color var(--t-hover), transform var(--t-release) var(--ease-out);
  -webkit-user-select: none; user-select: none; -webkit-touch-callout: none;
}
.choices input:checked + span { background: var(--ink); color: var(--bg); }
.choices input:focus-visible + span { outline: 2px solid var(--accent); outline-offset: 3px; }
.choices label:active span { transform: scale(0.97); transition-duration: var(--t-hover), var(--t-hover), var(--t-press); }
.fields { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 1rem; }
.field { display: grid; gap: 0.45rem; }
.field > span { font-size: var(--step-small); color: var(--muted); }
.field em { font-style: normal; }
.field input, .field textarea {
  width: 100%; min-height: 3rem; padding: 0.8rem 1rem; border: 0; border-radius: 0.7rem;
  background: var(--surface); color: var(--ink); font: inherit; font-size: max(16px, 1em); resize: vertical;
}
.field input::placeholder { color: #8f8a82; }
.field input, .field textarea, .choices span { box-shadow: inset 0 0 0 1px #75716a; } /* taste-skill-ignore: form controls need a visible edge (WCAG 1.4.11) */
.choices input:checked + span { box-shadow: none; } /* taste-skill-ignore: removes the field edge on the selected pill */
.field input:focus, .field textarea:focus { outline: 2px solid var(--accent); outline-offset: 1px; }
.field input[aria-invalid="true"] { outline: 2px solid #c9805f; }
.field input:-webkit-autofill { -webkit-text-fill-color: var(--ink); box-shadow: 0 0 0 100vmax var(--surface) inset; caret-color: var(--ink); } /* taste-skill-ignore: neutralises the browser's autofill paint */
.field-wide { grid-column: 1 / -1; }
.q[data-q="site"] .field { max-width: 30rem; }
.check { display: flex; gap: 0.75rem; align-items: center; min-height: 2.75rem; padding-block: 0.4rem; margin-top: 0.85rem; font-size: var(--step-small); cursor: pointer; max-width: 36rem; }
.check-note { margin-top: 0.25rem; font-size: var(--step-small); }
.check-note a { color: var(--muted); display: inline-block; padding-block: 0.5rem; }
.check input { width: 1.15rem; height: 1.15rem; margin: 0.15rem 0 0; accent-color: var(--accent); flex: none; }
.hp { position: absolute; left: -10000px; width: 1px; height: 1px; overflow: hidden; } /* taste-skill-ignore: off-screen spam trap, never visible */
.funnel-error { margin-top: 1.25rem; color: #9b3020; }
.funnel-nav { display: flex; align-items: center; gap: 1rem; margin-top: 2.25rem; }
.funnel-nav [data-next-q], .funnel-nav [data-submit] { margin-left: auto; }
html:not(.js) [data-next-q], html:not(.js) [data-back] { display: none; }
.funnel-back { color: var(--muted); min-width: 2.75rem; min-height: 2.75rem; padding-inline: 0.5rem; margin-inline-start: -0.5rem; -webkit-user-select: none; user-select: none; }
.funnel-nav [hidden] { display: none; }

.summary {
  grid-column: 9 / 13; grid-row: 1 / 3; align-self: start; position: sticky; top: 5.5rem;
  background: var(--surface); border-radius: 1rem; padding: 1.6rem;
}
.summary-name { font-size: var(--step-lead); line-height: 1.15; }
.summary-price { margin-top: 0.4rem; font-size: var(--step-head); line-height: 1; letter-spacing: -0.03em; color: var(--accent); }
.summary-note { margin-top: 0.9rem; font-size: 1rem; color: var(--muted); }
.summary-details { margin-top: 1.25rem; font-size: var(--step-small); }
.done-mail[hidden], .done-copied[hidden] { display: none; }
.done-actions { margin-top: 1.5rem; display: flex; flex-wrap: wrap; gap: 0.75rem; }
.done-copied { margin-top: 1rem; font-size: var(--step-small); color: var(--muted); }

@media (hover: hover) and (pointer: fine) {
  .an-go:hover .an-go-arrow { transform: translateX(5px); }
}
@media (max-width: 1099px) {
  .start > .start-head, .an-stage { grid-column: 1 / 7; }
  .an-card { grid-column: 7 / 13; }
  .an-next-title { grid-column: 1 / -1; margin-bottom: 1.5rem; }
  .an-next ol { grid-column: 1 / -1; }
}
/* Phones: heading, price, what you get, the pages, then the two fields. */
@media (max-width: 767px) {
  .start { display: flex; flex-direction: column; align-items: stretch; }
  .an-card { display: contents; }
  .start .start-head { order: 0; }
  .start .an-price { order: 1; margin-top: 2rem; }
  .start .an-gets { order: 2; }
  .start .an-stage { order: 3; margin-top: 2.5rem; }
  .start .an-form, .start .an-sent { order: 4; }
  .start .an-next { order: 5; }
  .start .ask-open { order: 6; }
  .start .ask { order: 7; }
  .start .an-already { order: 8; }
  .an-fan { aspect-ratio: 1 / 1; }
  .an-sheet { left: 13%; top: 32%; width: 74%; }
  .an-sheet[data-sheet="1"] { --x: -14%; --y: -62%; }
  .an-sheet[data-sheet="3"] { --x: 2%; --y: -8%; }
  .an-sheet[data-sheet="2"] { --x: 12%; --y: 48%; }
  .an-sheet.is-phone { left: 3%; top: 40%; width: 27%; }
  .an-next { display: block; margin-top: 4.5rem; }
  .an-next-title { margin-bottom: 1.25rem; }
  .an-next ol { display: grid; grid-template-columns: 1fr; row-gap: 0; }
  .an-next li { padding: 0 0 1.75rem 1.5rem; }
  .an-next li::before, .an-next li::after { left: 0; right: auto; top: 0.3rem; bottom: 0; width: 3px; height: auto; }
  .an-next li:last-child::before, .an-next li:last-child::after { right: auto; bottom: 0.4rem; }
  .an-next li::after { transform: scaleY(0); transform-origin: top; }
  .an-next li.is-in::after, html.reveal-off .an-next li::after { transform: scaleY(1); }
  .an-next.is-paid li::after { transform: scaleY(0); }
  .an-next.is-paid.is-lit li.is-done::after { transform: scaleY(1); }
  .an-next.is-paid.is-lit li.is-now::after { transform: scaleY(0.5); }
  .an-paid, html.an-paid-view .an-paid[hidden] { display: flex; flex-direction: column; }
  .an-paid > .an-stage { margin-top: 3rem; }
  .an-top-links { gap: 1.25rem; }
  .ask-open { margin-top: 4.5rem; }
  .ask { display: flex; flex-direction: column; row-gap: 2rem; }
  .summary { position: static; order: 1; padding: 1rem 1.25rem; }
  .summary-price { font-size: var(--step-lead); }
  .funnel, .funnel-done { order: 2; }
  .fields { grid-template-columns: 1fr; }
  .funnel-nav {
    position: sticky; bottom: 0; z-index: 3; margin-inline: calc(-1 * var(--margin));
    padding: 0.75rem var(--margin) calc(0.75rem + env(safe-area-inset-bottom, 0px)); background: var(--bg);
  }
  .funnel-nav .button { flex: 1; }
  html { scroll-padding-bottom: calc(6rem + env(safe-area-inset-bottom, 0px)); }
}
@media (prefers-reduced-motion: reduce) {
  .an-sheet, .an-fan.is-settled .an-sheet { transition: opacity 200ms ease; }
  .an-next li::after { transition: none; }
  .an-go.is-busy::after { animation: none; display: none; }
  .an-sent:not([hidden]) .an-tick, .an-paid.is-ok .an-tick, .funnel-done:not([hidden]) .done-check { animation: none; }
}

/* ---------- contact: the address as display type ---------- */
.contact {
  margin-top: var(--section); background: var(--inv-bg); color: var(--inv-ink);
  display: flex; flex-direction: column; padding: var(--margin);
}
.contact ::selection { background: var(--inv-ink); color: var(--inv-bg); }
.contact-top { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); align-items: end; padding-top: 1rem; }
.contact-lead { grid-column: 1 / 7; font-size: var(--step-head); line-height: 1; letter-spacing: -0.03em; font-weight: 500; }
.contact-line { grid-column: 8 / 13; max-width: 30rem; color: var(--inv-ink); }
.contact-email {
  margin-top: clamp(4rem, 12vw, 11rem); margin-bottom: clamp(3rem, 6vw, 5rem); display: block; align-self: flex-start;
  font-size: var(--fit, var(--step-display)); line-height: 0.95; letter-spacing: -0.045em; white-space: nowrap;
  text-decoration: none; transition: color var(--t-ui) var(--ease-out);
}
.contact-foot { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); font-size: var(--step-small); color: var(--inv-muted); }
.contact-foot p:first-child { grid-column: 1 / 6; }
.contact-foot p:last-child { grid-column: 7 / 11; }
.contact-foot a { color: var(--inv-ink); display: inline-block; padding-block: 0.4rem; }
.contact :focus-visible { outline-color: var(--inv-ink); }
@media (max-width: 767px) {
  .contact-top { display: block; }
  .contact-line { margin-top: 1rem; }
  .contact-email { margin-top: 5rem; margin-bottom: 3.5rem; }
  .contact-foot { display: flex; flex-direction: column; gap: 0.75rem; }
}

/* ---------- footer: the name, whole ---------- */
.footer { --bg: var(--inv-bg); --ink: var(--inv-ink); --muted: var(--inv-muted); --surface: #1c1c1b; --surface-2: #2a2a29; color-scheme: dark; background: var(--bg); color: var(--ink); padding: calc(var(--margin) * 1.5) var(--margin) calc(var(--margin) + env(safe-area-inset-bottom, 0px)); }
.wm-foot { color: var(--ink); text-decoration: none; }
.footer-row { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); margin-top: 4.5rem; }
.footer-reach { grid-column: 1 / 6; font-size: 1.0625rem; line-height: 1.5; }
.footer-reach p { margin-top: 0.3rem; font-size: var(--step-small); color: var(--muted); }
.footer-reach a { text-decoration: none; }
.footer-links { grid-column: 7 / 13; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0.2rem 1.25rem; font-size: var(--step-small); }
.footer-links a { display: inline-block; padding-block: 0.4rem; color: var(--muted); text-decoration: none; transition: color var(--t-hover); }
.footer-legal { margin-top: 4rem; display: flex; justify-content: space-between; gap: 1rem; font-size: var(--step-small); color: var(--muted); }
.footer-legal a { color: var(--ink); display: inline-block; padding-block: 0.4rem; flex: none; white-space: nowrap; align-self: flex-end; }
@media (max-width: 767px) {
  .footer-row { display: flex; flex-direction: column; gap: 2.5rem; margin-top: 2.5rem; }
  .footer-links { grid-template-columns: 1fr 1fr; }
}
@media (pointer: coarse) {
  .footer-links a, .contact-foot a, .footer-legal a { padding-block: 0.75rem; }
}

.deliver { margin-top: clamp(4.5rem, 8vw, 7rem); }
.deliver-title { font-size: var(--step-lead); line-height: 1.12; }
.deliver-row { margin-top: 2rem; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: var(--gutter); align-items: start; }
.deliver-row .ui-card { margin-top: 0; }
@media (max-width: 1099px) { .deliver-row { grid-template-columns: 1fr; max-width: 36rem; } }

/* ---------- entrances below the first screen ---------- */
html.js:not(.reveal-off) [data-reveal]:not(.is-in) { opacity: 0; transform: translate3d(0, 16px, 0); pointer-events: none; }
html.js [data-reveal].is-in { transition: opacity 500ms var(--ease-out) calc(min(var(--d, 0), 5) * 60ms), transform var(--t-reveal) var(--ease-expo) calc(min(var(--d, 0), 5) * 60ms); }
html.js [data-reveal].no-anim { transition: none; }
@media (max-width: 767px) {
  html.js:not(.reveal-off) [data-reveal]:not(.is-in) { transform: translate3d(0, 12px, 0); }
  html.js [data-reveal].is-in { transition-delay: 0s; }
}
@media (prefers-reduced-motion: reduce) {
  html.js:not(.reveal-off) [data-reveal]:not(.is-in) { transform: none; }
  html.js [data-reveal].is-in { transition: opacity 200ms ease; }
  html { scroll-behavior: auto; }
}

/* ---------- case-study and text pages ---------- */
.page-top { display: flex; align-items: center; gap: 1rem 1.5rem; padding: calc(var(--margin) * 0.75 + env(safe-area-inset-top, 0px)) var(--margin) 0; }
.page-top .mark { line-height: 0; padding-block: 0.6rem; }
.page-top .mark svg { height: 1.6rem; width: calc(1.6rem * 2.907); color: var(--ink); }
.cs { --hair: rgba(17, 17, 17, 0.14); }
.cs-hero { padding: clamp(3rem, 8vw, 7rem) var(--margin) 0; }
.cs-back { font-size: var(--step-small); color: var(--muted); }
.page-top .button { margin-left: auto; }
.cs-tier { margin-top: 1.25rem; font-size: var(--step-small); font-weight: 500; letter-spacing: 0.02em; }
.cs-try { margin-top: 1.5rem; max-width: 40rem; }
.cs-main .cs-try p { margin-top: 0; max-width: none; }
.cs-main .cs-try .try-explain p + p, .cs-main .cs-try .try-note { margin-top: 0.75rem; }
.cs-hero h1 { margin-top: 1.5rem; font-size: clamp(2.1rem, 1.2rem + 4.8vw, 6.25rem); line-height: 0.98; letter-spacing: -0.035em; max-width: 11em; }
.cs-story { margin-top: 1.5rem; max-width: 34rem; font-size: clamp(1.125rem, 1rem + 0.45vw, 1.375rem); line-height: 1.4; }
.cs-media { padding: clamp(3rem, 6vw, 5rem) var(--margin) 0; display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 0.26fr); column-gap: var(--gutter); align-items: end; }
.cs-media:not(:has(.cs-hero-phone)) { grid-template-columns: minmax(0, 1fr); }
.cs-hero-shot { max-width: none; }
.cs-hero-shot img { display: block; width: 100%; border-radius: var(--radius); background: var(--surface); }
.cs-hero-shot.is-plate { padding: clamp(0.5rem, 1.2vw, 1rem); border-radius: calc(var(--radius) + 0.4rem); background: var(--surface-2); }
.cs-check { margin-top: 0.75rem; font-size: var(--step-small); }
.cs-hero-phone picture { display: block; border-radius: 13% / 6%; background: #050505; padding: 3.5%; }
.cs-hero-phone img { display: block; width: 100%; border-radius: 10.5% / 4.8%; }
.cs-body { padding: var(--section) var(--margin) 0; display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); }
.cs-rail { grid-column: 1 / 4; align-self: start; position: sticky; top: 5.5rem; display: grid; gap: 1rem; font-size: var(--step-small); }
.cs-rail dt { color: var(--muted); }
.cs-rail dd { display: grid; gap: 0.35rem; justify-items: start; }
.cs-rail dd a { color: var(--ink); }
.cs-main { grid-column: 5 / 12; }
.cs-main h2 { font-size: var(--step-lead); line-height: 1.12; }
.cs-main section + section { margin-top: 4.5rem; }
.cs-main p { margin-top: 1rem; max-width: 40rem; }
.cs-main .cs-insight { margin-top: 1.25rem; font-size: var(--step-lead); line-height: 1.25; letter-spacing: -0.012em; max-width: 34rem; }
.cs-move { margin-top: 2.5rem; }
.cs-move + .cs-move { margin-top: 3.5rem; }
.cs-move h3 { font-size: var(--step-body); font-weight: 600; letter-spacing: 0; }
.cs-move > p { margin-top: 0.6rem; }
.cs-shot { margin-top: 1.5rem; }
.cs-shot picture, .cs-shot img { display: block; width: 100%; border-radius: var(--radius); }
.cs-shot.is-phone { max-width: 22rem; }
.cs-shot.is-phone picture, .cs-clip-frame { border-radius: 13% / 6%; background: #050505; padding: 3%; }
.cs-shot.is-phone img, .cs-clip video { border-radius: 10.5% / 4.8%; }
/* the engine's phone check, recorded: no controls drawn over the footage; the toggle sits below it */
.cs-clip video { display: block; width: 100%; height: auto; }
.cs-clip .clip-toggle { margin-top: 0.9rem; }
.cs-shot figcaption { margin-top: 0.7rem; font-size: var(--step-small); color: var(--muted); }
.cs-main .run, .cs-main .run-compare { margin-top: 1.5rem; }
.cs-isnt { margin-top: 1.75rem; display: grid; gap: 0.8rem; max-width: 40rem; }
.cs-isnt div { display: grid; grid-template-columns: 7.5rem minmax(0, 1fr); gap: 1rem; }
.cs-isnt dt { font-size: var(--step-small); color: var(--muted); padding-top: 0.15em; }
.cs-facts { margin-top: 1.25rem; display: grid; gap: 0.75rem; }
.cs-facts li { padding-left: 1.2rem; position: relative; max-width: 40rem; }
.cs-facts li::before { content: ""; position: absolute; left: 0; top: 0.6rem; width: 0.4rem; height: 0.4rem; border-radius: 50%; background: var(--accent); }
.cs-next { margin-top: var(--section); padding: clamp(4rem, 8vw, 7rem) var(--margin); background: var(--surface); display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); align-items: end; }
.cs-next > * { grid-column: 1 / 8; }
.cs-next .cs-next-actions, .cs-next .cs-next-more { grid-column: 9 / 13; justify-self: end; text-align: right; }
.cs-next .cs-next-actions { grid-row: 1; }
.cs-next .cs-next-more { grid-row: 2; }
.cs-next h2 { font-size: var(--step-head); line-height: 1; letter-spacing: -0.03em; max-width: 14em; }
.cs-next-line { margin-top: 1.25rem; max-width: 36rem; color: var(--muted); }
.cs-next-actions { margin-top: 2rem; }
.cs-next-more { margin-top: 2.5rem; font-size: var(--step-small); color: var(--muted); }
.cs-next-more .text-link { color: var(--ink); font-size: var(--step-body); }
@media (min-width: 1100px) {
  .cs-hero { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); align-items: end; }
  .cs-back { grid-column: 1 / -1; justify-self: start; }
  .cs-hero h1 { grid-column: 1 / 9; }
  .cs-hero-side { grid-column: 9 / 13; padding-bottom: 0.5rem; }
  .cs-media { padding-top: clamp(2.5rem, 4vw, 3.5rem); }
}
@media (max-width: 1099px) {
  .cs-next { display: block; }
  .cs-next .cs-next-actions, .cs-next .cs-next-more { text-align: left; }
  .cs-body { display: flex; flex-direction: column; gap: 3rem; }
  .cs-rail { position: static; grid-template-columns: repeat(auto-fit, minmax(12rem, 1fr)); order: 2; padding: 1.25rem; border-radius: var(--radius); background: var(--surface); }
}
@media (max-width: 767px) {
  .cs-media { display: block; }
  .cs-hero-phone { display: none; }
  .cs-hero-shot { max-width: 72vw; }
  .cs-hero-shot.is-plate { padding: 0; background: none; }
  .cs-hero-shot picture { display: block; border-radius: 13% / 6%; background: #050505; padding: 3.5%; }
  .cs-hero-shot img { border-radius: 10.5% / 4.8%; background: none; }
  .page-top { flex-wrap: wrap; }
  .page-top .cs-back { order: 3; flex-basis: 100%; margin-top: 0.25rem; }
  .cs-body { padding-top: calc(var(--section) * 0.8); }
  .cs-isnt div { grid-template-columns: 1fr; gap: 0.2rem; }
  .cs-next-actions .button { width: 100%; }
}
/* ---------- studio and pricing pages ---------- */
.page-nav { display: flex; gap: 1.6rem; margin-left: auto; font-size: var(--step-small); }
.page-nav a { color: var(--muted); text-decoration: none; padding-block: 0.75rem; transition: color var(--t-hover); }
.page-nav a[aria-current="page"] { color: var(--ink); }
.page-nav + .button { margin-left: 0; }
@media (hover: hover) and (pointer: fine) { .page-nav a:hover { color: var(--ink); } }
@media (max-width: 767px) { .page-nav { display: none; } }
.studio-ways { padding: var(--section) var(--margin) 0; }
.studio-ways h2 { font-size: var(--step-head); line-height: 1; letter-spacing: -0.03em; }
.ways-list { margin-top: clamp(2.5rem, 5vw, 4rem); display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(2.5rem, 4vw, 3.5rem) var(--gutter); }
.ways-list b { display: block; font-size: var(--step-lead); line-height: 1.15; font-weight: 500; letter-spacing: -0.012em; }
.ways-list span { display: block; margin-top: 0.75rem; max-width: 30rem; }
@media (max-width: 1099px) {
  .ways-list { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 767px) {
  .ways-list { grid-template-columns: 1fr; }
}

/* Pricing: a defined entry engagement, then individually scoped work. */
/* About: the place, the clip from the visitor's side, and the proof beside the method */
.about-place { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); padding: clamp(3rem, 6vw, 5rem) var(--margin) 0; }
.about-place img { grid-column: 5 / 13; width: 100%; aspect-ratio: 3 / 2; object-fit: cover; background: var(--surface); }
.about-place figcaption { grid-column: 5 / 13; margin-top: 0.75rem; color: var(--muted); font-size: var(--step-small); }
.about-place figcaption a { color: inherit; }
.about-clip { margin-top: 2.5rem; max-width: 15rem; }
.about-clip figcaption { margin-top: 0.75rem; color: var(--muted); font-size: var(--step-small); }
.ways-grid { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); margin-top: clamp(2.5rem, 5vw, 4rem); align-items: start; }
.ways-grid .ways-list { grid-column: 1 / 7; margin-top: 0; grid-template-columns: repeat(2, minmax(0, 1fr)); }
.ways-prints { grid-column: 8 / 13; display: grid; gap: clamp(2.5rem, 5vw, 4rem); }
.ways-print a { display: block; overflow: clip; background: var(--surface); }
.ways-print img, .ways-print picture { display: block; width: 100%; aspect-ratio: 16 / 10; object-fit: cover; object-position: left top; transition: transform var(--t-media) var(--ease-out); }
.ways-print.is-inset { width: 78%; margin-left: auto; }
.ways-print.is-left { width: 88%; }
.ways-print figcaption { margin-top: 0.75rem; color: var(--muted); font-size: var(--step-small); max-width: 38ch; }
/* Pricing: the deliverable first, then the report's own screens, then an example of each plan's scale */
.pricing-caption { margin: 1rem var(--margin) 0; max-width: 60ch; color: var(--muted); font-size: var(--step-small); }
.pricing-media .cs-hero-shot a { display: block; }
.analysis-prints { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); margin-top: clamp(3rem, 6vw, 5rem); align-items: start; }
.analysis-prints figure:first-child { grid-column: 1 / 8; }
.analysis-prints figure.is-low { grid-column: 9 / 13; margin-top: clamp(4rem, 9vw, 8rem); }
.analysis-prints img, .analysis-prints picture { display: block; width: 100%; background: var(--surface); }
.analysis-prints figcaption, .plan-row figcaption { margin-top: 0.75rem; color: var(--muted); font-size: var(--step-small); max-width: 42ch; }
.plan-rows { display: grid; gap: clamp(3.5rem, 7vw, 6rem); margin-top: clamp(3rem, 6vw, 5rem); }
.plan-row { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); align-items: center; }
.plan-row figure { grid-column: 1 / 7; }
.plan-row figure a { display: block; overflow: clip; background: var(--surface); }
.plan-row img, .plan-row picture { display: block; width: 100%; aspect-ratio: 16 / 10; object-fit: cover; object-position: left top; transition: transform var(--t-media) var(--ease-out); }
.plan-text { grid-column: 8 / 13; }
.plan-row.is-flip figure { grid-column: 7 / 13; grid-row: 1; }
.plan-row.is-flip .plan-text { grid-column: 2 / 6; grid-row: 1; }
.plan-text h3 { font-size: var(--step-head); line-height: 1; letter-spacing: -0.03em; }
.plan-text p { margin-top: 1rem; max-width: 30ch; font-size: var(--step-lead); line-height: 1.3; letter-spacing: -0.01em; }
@media (hover: hover) and (pointer: fine) {
  .ways-print a:hover img, .plan-row figure a:hover img { transform: scale(1.02); }
}
@media (max-width: 1099px) {
  .about-place img, .about-place figcaption { grid-column: 1 / -1; }
  .ways-grid { display: flex; flex-direction: column; gap: 3rem; }
  .ways-print.is-inset, .ways-print.is-left { width: 100%; }
  .analysis-prints { display: flex; flex-direction: column; gap: 2.5rem; }
  .analysis-prints figure.is-low { margin-top: 0; }
  .plan-row, .plan-row.is-flip { display: flex; flex-direction: column; align-items: stretch; gap: 1.5rem; }
  .plan-row figure, .plan-row.is-flip figure { order: 1; }
  .plan-text, .plan-row.is-flip .plan-text { order: 2; }
}
@media (max-width: 767px) {
  .ways-grid .ways-list { grid-template-columns: minmax(0, 1fr); }
}
.pricing-hero .cs-story { margin-top: 0; }
.pricing-meta { margin-top: 1.25rem; color: var(--muted); font-size: var(--step-small); }
.pricing-section { padding: var(--section) var(--margin) 0; }
.pricing-section .section-head h2 { max-width: 11em; }
.focused-offer {
  margin-top: clamp(2.5rem, 5vw, 4.5rem); padding: clamp(1.5rem, 4vw, 4rem);
  display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 6fr); gap: clamp(2rem, 6vw, 7rem);
  background: var(--inv-bg); color: var(--inv-ink);
}
.focused-offer h3, .bespoke-row h3, .payment-option h3, .review-grid h3 { font-size: var(--step-lead); line-height: 1.12; }
.focused-price { margin-top: 1.5rem; font-size: clamp(4rem, 8vw, 6rem); line-height: 1; letter-spacing: -0.04em; font-variant-numeric: lining-nums; }
.focused-price > span { display: block; margin-bottom: 0.5rem; font-size: var(--step-small); letter-spacing: 0; color: var(--inv-muted); }
.focused-intro > p:not(.focused-price) { margin-top: 1.25rem; max-width: 29ch; }
.focused-intro .button { margin-top: 2rem; }
.focused-intro > .text-link { display: flex; width: fit-content; margin-top: 1rem; font-size: var(--step-small); }
.focused-offer :focus-visible { outline-color: var(--inv-ink); }
.scope-lead { font-size: var(--step-lead); line-height: 1.2; }
.scope-list { margin-top: 1rem; }
.scope-list li { padding-block: 0.85rem; }
.scope-note { margin-top: 1.25rem; color: var(--muted); font-size: var(--step-small); }
.focused-offer .scope-note { color: var(--inv-muted); }
.bespoke-list { margin-top: clamp(3rem, 6vw, 5rem); }
.bespoke-row { display: grid; grid-template-columns: minmax(0, 3fr) minmax(0, 5fr) minmax(0, 3fr); gap: var(--gutter); padding-block: 2.25rem; align-items: baseline; }
.bespoke-row h3 { max-width: 13ch; }
.bespoke-row > div { max-width: 43ch; }
.bespoke-row .scope-note { margin-top: 0.75rem; }
.bespoke-row > .text-link { justify-self: end; font-size: var(--step-small); }
.pricing-footnote { margin-top: 1.5rem; margin-left: calc(100% * 3 / 11 + var(--gutter) / 2); max-width: 61ch; color: var(--muted); }
.payment-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(2rem, 7vw, 8rem); margin-top: clamp(3rem, 5vw, 4.5rem); }
.payment-option { padding-top: 1.5rem; }
.payment-amount { margin-top: 1.75rem; font-size: clamp(3.5rem, 6vw, 6rem); line-height: 1; letter-spacing: -0.035em; font-variant-numeric: lining-nums; }
.payment-amount span, .care-amount span { font-size: var(--step-body); letter-spacing: 0; white-space: nowrap; }
.payment-total { margin-top: 0.65rem; color: var(--accent-hover); }
.payment-option > p:not(.payment-amount):not(.payment-total) { margin-top: 1.5rem; max-width: 47ch; }
.payment-option .payment-next { color: var(--muted); font-size: var(--step-small); }
.payment-boundary { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 7vw, 8rem); margin-top: 3rem; padding-top: 1.5rem; font-size: var(--step-small); color: var(--muted); }
.payment-boundary strong { color: var(--ink); font-weight: 500; }
.care-section { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 6fr); gap: clamp(2rem, 6vw, 7rem); }
.care-heading h2 { font-size: var(--step-head); line-height: 1; }
.care-amount { font-size: clamp(3.5rem, 6vw, 6rem); margin-top: 1.75rem; line-height: 1; letter-spacing: -0.035em; }
.care-heading > p:last-child { margin-top: 1.25rem; color: var(--muted); font-size: var(--step-small); }
.care-body { padding-top: 1.5rem; }
.care-body > p:nth-child(2) { margin-top: 1.25rem; }
.review-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 7vw, 8rem); margin-top: 3rem; }
.review-grid > div { padding: 1.5rem; background: var(--surface); }
.review-grid h3 + p { margin-top: 1.25rem; }
.pricing-faq .faq-row:not(.faq-head) { padding-top: 2rem; }
.pricing-faq .faq-row + .faq-row { margin-top: 2.5rem; }
@media (max-width: 1099px) {
  .pricing-hero .cs-hero-side { margin-top: 2rem; max-width: 43rem; }
  .focused-offer { grid-template-columns: minmax(0, 1fr) minmax(0, 1.25fr); gap: 2.5rem; }
  .bespoke-row { grid-template-columns: minmax(0, 1fr) minmax(0, 1.7fr); }
  .bespoke-row > .text-link { grid-column: 2; justify-self: start; margin-top: 0.5rem; }
  .pricing-footnote { margin-left: 0; }
}
@media (max-width: 767px) {
  .focused-offer, .care-section, .payment-grid, .payment-boundary, .review-grid { grid-template-columns: minmax(0, 1fr); }
  .focused-offer { gap: 2.75rem; }
  .focused-intro > p:not(.focused-price) { max-width: 33ch; }
  .focused-price { font-size: clamp(3.75rem, 17vw, 6rem); }
  .bespoke-row { grid-template-columns: minmax(0, 1fr); gap: 1.25rem; padding-block: 2rem; }
  .bespoke-row h3 { max-width: 21ch; }
  .bespoke-row > .text-link { grid-column: 1; margin-top: 0; }
  .payment-grid { gap: 3rem; }
  .payment-boundary { gap: 1.25rem; margin-top: 2rem; }
  .care-body { margin-top: 0.5rem; }
  .review-grid { margin-top: 2.5rem; gap: 2.5rem; }
}

.prose { padding: clamp(3rem, 8vw, 7rem) var(--margin) var(--section); max-width: calc(44rem + 2 * var(--margin)); }
.prose h1 { font-size: var(--step-head); line-height: 1; letter-spacing: -0.03em; }
.prose .updated { margin-top: 1rem; font-size: var(--step-small); color: var(--muted); }
.prose h2 { margin-top: 3rem; font-size: var(--step-lead); line-height: 1.15; }
.prose p, .prose ul { margin-top: 1rem; }
.prose ul { padding-left: 1.2rem; list-style: disc; }
.prose li + li { margin-top: 0.4rem; }

/* Compact studio homepage: one proposal, three working examples, one enquiry. */
.compact-home, .proposal-example { --section: clamp(6rem, 9vw, 9rem); }
.compact-home .hero { min-height: min(88svh, 54rem); }
.compact-home .hero-sub { max-width: 32ch; }
.proposal-feature { padding: var(--section) var(--margin) 0; }
.proposal-feature .section-head h2 { max-width: 20em; }
.proposal-extract { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); align-items: center; gap: 1.5rem; margin-top: 1.5rem; background: var(--inv-bg); color: var(--inv-ink); }
.extract-advice { padding: clamp(1.25rem, 3vw, 2.5rem); }
.extract-advice h3 { font-size: var(--step-lead); line-height: 1.15; }
.useful-fixes { margin-top: 1.75rem; display: grid; gap: 1.25rem; max-width: 43ch; }
.useful-fixes strong { display: block; font-weight: 500; }
.useful-fixes span { display: block; margin-top: 0.25rem; color: var(--inv-muted); }
.extract-note { margin-top: 1.5rem; font-size: var(--step-small); color: var(--inv-muted); }
.extract-preview { padding: 2rem 2rem 1.5rem 0; }
.extract-preview picture { display: block; width: min(100%, 21rem); margin-inline: auto; }
.extract-preview img { width: 100%; max-height: 36rem; object-fit: cover; object-position: top; border-radius: 1rem; }
.extract-preview figcaption { margin-top: 1rem; text-align: center; color: var(--inv-muted); font-size: var(--step-small); }
.proposal-feature-foot { display: flex; align-items: center; justify-content: space-between; gap: 2rem; margin-top: 1.75rem; }
.proposal-feature-foot p { max-width: 54ch; color: var(--muted); font-size: var(--step-small); }
.proposal-feature-foot .button { flex-shrink: 0; }
.compact-work { padding-top: var(--section); }
/* Work index, after big.dk: one project per row, its own pictogram, a quiet name, a large picture,
   and a row that opens sideways into a strip of the project's screens. */
.ix-symbols { position: absolute; width: 0; height: 0; overflow: hidden; }
.ix { display: grid; grid-template-columns: minmax(0, 1fr); row-gap: clamp(4rem, 7vw, 6.5rem); margin-top: clamp(3rem, 5vw, 4.5rem); }
.ix-row { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: var(--gutter); align-items: start; min-width: 0; }
.ix-meta { grid-column: 1 / 4; display: flex; flex-direction: column; align-items: flex-end; text-align: right; }
.ix-pict { display: block; width: 3rem; height: 3rem; background: var(--ink); color: var(--bg); fill: none; stroke: currentColor; stroke-width: 2.6; stroke-linecap: round; stroke-linejoin: round; transition: transform var(--t-ui) var(--ease-out); }
.ix-meta h3 { margin-top: 1rem; font-size: clamp(1.375rem, 1.2rem + 0.4vw, 1.5625rem); line-height: 1.15; letter-spacing: -0.01em; }
.ix-meta h3 a { color: inherit; text-decoration: none; }
.ix-meta h3 a:hover { text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 0.18em; }
.ix-meta > p { margin-top: 0.35rem; color: var(--muted); font-size: 0.9375rem; }
.ix-controls { display: none; gap: 0.5rem; margin-top: 1.5rem; }
.ix-row.is-open .ix-controls { display: flex; }
@media (min-width: 1100px) { .ix-row.is-open .ix-toggle { display: none; } }
.ix-step { display: grid; place-items: center; width: 2.75rem; height: 2.75rem; border-radius: 50%; background: var(--surface-2); color: var(--ink); transition: background-color var(--t-hover) var(--ease-out), transform var(--t-release) var(--ease-out); }
.ix-step:disabled { opacity: 0.35; cursor: default; }
.ix-track { grid-column: 4 / 13; position: relative; display: flex; gap: var(--gutter); overflow: hidden; container-type: inline-size; scroll-snap-type: x proximity; scrollbar-width: none; }
.ix-track::-webkit-scrollbar { display: none; }
.ix-track > *, .ix-more > * { --u: calc((100cqw - 8 * var(--gutter)) / 9); --ix-h: calc((var(--u) * 6 + var(--gutter) * 5) / 1.6); flex: none; scroll-snap-align: start; }
.ix-lead { display: block; width: calc(var(--u) * 6 + var(--gutter) * 5); height: var(--ix-h); margin: 0; overflow: clip; background: var(--surface-2); }
.ix-lead picture, .ix-lead img, .ix-lead video { display: block; width: 100%; height: 100%; object-fit: cover; object-position: left top; }
.ix-lead img { transition: transform var(--t-media) var(--ease-out); }
.ix-film { position: relative; }
.ix-film .clip-toggle { position: absolute; right: 0.75rem; bottom: 0.75rem; }
.ix-note { width: calc(var(--u) * 3 + var(--gutter) * 2); min-height: var(--ix-h); display: flex; flex-direction: column; justify-content: space-between; gap: 1.5rem; }
.ix-note > p:first-child { font-size: var(--step-body); line-height: 1.5; max-width: 32ch; }
.ix-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 0.75rem 1.5rem; font-size: var(--step-small); }
.ix-links { font-size: var(--step-small); }
.ix-note-more { justify-content: flex-start; }
.ix-more { display: none; }
.ix-row.is-open .ix-more { display: contents; }
.ix-row.is-open .ix-track { overflow-x: auto; overscroll-behavior-x: contain; }
.ix-shot { margin: 0; }
.ix-shot img { display: block; width: auto; height: var(--ix-h); max-width: none; background: var(--surface-2); }
.ix-shot.is-phone picture { display: block; padding: 0.45rem; border-radius: 1.6rem; background: #050505; }
.ix-shot.is-phone img { height: calc(var(--ix-h) - 0.9rem); border-radius: 1.2rem; }
.ix-shot figcaption { margin-top: 0.75rem; color: var(--muted); font-size: 0.9375rem; }
@media (prefers-reduced-motion: no-preference) {
  .ix-row.is-open .ix-more > * { animation: ix-in 650ms var(--ease-expo) both; animation-delay: calc(var(--i, 0) * 70ms); }
}
@keyframes ix-in { from { opacity: 0; transform: translate3d(2rem, 0, 0); } }
@media (hover: hover) and (pointer: fine) {
  .ix-row:hover .ix-lead img { transform: scale(1.02); }
  .ix-row:hover .ix-pict { transform: rotate(-4deg); }
  .ix-step:not(:disabled):hover { background: #d8d8d4; }
}
.ix-step:not(:disabled):active { transform: scale(0.95); }
@media (max-width: 1099px) {
  .ix-row { display: flex; flex-direction: column; align-items: stretch; }
  .ix-track { display: contents; }
  .ix-lead { order: 1; width: 100%; height: auto; aspect-ratio: 1.6; }
  .ix-meta { order: 2; display: grid; grid-template-columns: auto minmax(0, 1fr); column-gap: 1rem; align-items: center; margin-top: 1.25rem; text-align: left; }
  .ix-pict { grid-row: 1 / 3; width: 2.75rem; height: 2.75rem; }
  .ix-meta h3 { margin-top: 0; }
  .ix-meta > p { margin-top: 0.15rem; }
  .ix-controls { grid-column: 1 / -1; }
  .ix-row.is-open .ix-controls { display: none; }
  .ix-note { order: 3; width: auto; min-height: 0; margin-top: 1rem; gap: 1rem; }
  .ix-note > p:first-child { max-width: 46ch; }
  .ix-row.is-open .ix-more { order: 4; display: flex; min-width: 0; gap: 0.75rem; margin: 1.5rem calc(var(--margin) * -1) 0; padding: 0 var(--margin); overflow-x: auto; scroll-snap-type: x mandatory; scroll-padding-inline: var(--margin); scrollbar-width: none; }
  .ix-more::-webkit-scrollbar { display: none; }
  .ix-more > * { --ix-h: clamp(14rem, 42vw, 22rem); }
  .ix-note-more { width: min(78vw, 22rem); min-height: 0; }
}
.studio-brief { padding: var(--section) var(--margin) 0; }
.studio-brief > h2 { font-size: var(--step-head); line-height: 1.08; max-width: 17em; }
.brief-services { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: var(--gutter); margin-top: 2.5rem; }
.brief-services h3 { font-size: var(--step-lead); line-height: 1.15; }
.brief-services p { margin-top: 0.65rem; color: var(--muted); max-width: 31ch; }
.brief-studio { display: flex; align-items: end; justify-content: space-between; gap: 3rem; margin-top: clamp(3rem, 5vw, 4.5rem); }
.brief-studio > p:first-child { max-width: 68ch; }
.brief-studio > p:last-child { display: flex; flex-direction: column; gap: 1rem; flex-shrink: 0; font-size: var(--step-small); }
.brief-studio { flex-wrap: wrap; }
.brief-principles { order: 3; flex-basis: 100%; display: grid; grid-template-columns: repeat(auto-fit, minmax(14rem, 1fr)); gap: 1.5rem var(--gutter); }
.brief-principles b { display: block; margin-bottom: 0.35rem; font-weight: 600; }
.compact-home .start { padding-bottom: var(--section); }
.compact-home .footer-row, .proposal-example .footer-row { margin-top: 2rem; }
.compact-home .footer-legal, .proposal-example .footer-legal { margin-top: 2.5rem; }

/* The public proposal example keeps advice, demonstration and agreement distinct. */
.proposal-cover .cs-story { margin-top: 0; }
.example-note { margin-top: 1.25rem; color: var(--muted); font-size: 1rem; max-width: 70ch; }
.example-review, .example-preview, .example-plan { padding: var(--section) var(--margin) 0; }
.advice-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 2.5rem var(--gutter); margin-top: 2.5rem; }
.advice-grid h3 { font-size: var(--step-lead); line-height: 1.15; }
.advice-grid li { padding: 1.5rem; background: var(--surface); }
.advice-grid p { margin-top: 0.75rem; max-width: 37ch; }
.example-screen { display: block; margin-top: 2.5rem; }
.example-screen img { width: 100%; border-radius: 4px; }
.example-tasks { display: flex; flex-wrap: wrap; gap: 1rem 2.5rem; margin-top: 1.5rem; }
.scope-document { margin-top: 2.5rem; }
.scope-document > div { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 2fr); gap: 2rem; padding-block: 1.25rem; }
.scope-document dt { font-size: var(--step-lead); line-height: 1.2; }
.scope-document dd { max-width: 65ch; }
.example-method { margin-top: 2rem; border-block: 1px solid var(--surface-2); }
.example-method summary { padding-block: 1.1rem; cursor: pointer; min-height: 3rem; }
.example-method > div { padding: 0 0 1.5rem; max-width: 72ch; color: var(--muted); }
.example-method p + p { margin-top: 1rem; }
@media (max-width: 1099px) {
  .proposal-feature-foot { align-items: start; flex-direction: column; gap: 1.25rem; }
  .advice-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .brief-studio { align-items: start; flex-direction: column; gap: 1.25rem; }
  .brief-studio > p:last-child { flex-direction: row; flex-wrap: wrap; gap: 1rem 2rem; }
}
@media (max-width: 767px) {
  .compact-home .hero { min-height: auto; }
  .compact-home .hero-row { margin-top: 1.5rem; }
  .proposal-extract { grid-template-columns: minmax(0, 1fr); gap: 0; }
  .extract-preview { padding: 0 1.5rem 1.5rem; }
  .extract-preview picture { width: 13rem; }
  .extract-preview img { max-height: 18rem; border-radius: 0.65rem; }
  .useful-fixes { gap: 1rem; }
  .brief-services { grid-template-columns: minmax(0, 1fr); gap: 1.5rem; }
  .brief-services h3 { font-size: 1.5rem; }
  .brief-services p { max-width: 38ch; margin-top: 0.4rem; }
  .brief-studio { margin-top: 2rem; }
  .advice-grid { grid-template-columns: minmax(0, 1fr); gap: 1.5rem; }
  .scope-document > div { grid-template-columns: minmax(0, 1fr); gap: 0.75rem; }
  .proposal-cover .cs-hero-side { margin-top: 1.5rem; }
}

/* ---------- phones held sideways: compact hero, side-by-side lens ---------- */
@media (orientation: landscape) and (max-height: 500px) {
  .hero { min-height: auto; padding-bottom: 0.75rem; }
  .wm-hero { width: 40%; margin-top: 0.5rem; }
  .hero-sub { font-size: var(--step-small); }
  .hero-actions { margin-top: 0.75rem; }
  .hero-row { display: grid; grid-template-columns: 1.2fr 1fr; column-gap: 2rem; align-items: end; padding-top: 0.75rem; margin-top: 1rem; }
  .hero-row h1 { font-size: clamp(1.5rem, 3.6vw, 2rem); }
  .hero-side { padding-left: 0; }
}

/* Full-report connection: a compact introduction, with the detail one click away. */
.report-intro { max-width: 35ch; margin-top: 0.9rem; color: var(--inv-muted); }
.report-link { margin-top: 1.25rem; background: var(--inv-ink); color: var(--inv-bg); border-color: var(--inv-ink); }
.report-link:hover { background: var(--inv-muted); color: var(--inv-bg); }
.report-link:focus-visible, .extract-preview a:focus-visible { outline: 2px solid currentColor; outline-offset: 6px; }
.extract-preview a { display: block; }

.compact-home .extract-preview img { max-height: 25rem; }
.compact-home .extract-note { margin-top: 1rem; }
@media (max-width: 767px) {
 .compact-home .proposal-extract { grid-template-columns: minmax(0, 1fr) 7rem; gap: 0.5rem; align-items: start; }
 .compact-home .extract-advice { padding: 1.25rem 0 1.25rem 1.25rem; }
 .compact-home .extract-preview { padding: 1.25rem 0.75rem 1.25rem 0; }
 .compact-home .extract-preview picture { width: 100%; }
 .compact-home .extract-preview img { max-height: 14rem; border-radius: 0.4rem; }
 .compact-home .extract-preview figcaption { display: none; }
 .compact-home .footer-row { gap: 1.25rem; margin-top: 1.5rem; }
 .compact-home .footer-legal { margin-top: 1.5rem; }
}
@media (max-width: 379px) {
 .compact-home .proposal-extract { grid-template-columns: minmax(0, 1fr); }
 .compact-home .extract-advice { padding: 1.25rem; }
 .compact-home .extract-preview { display: none; }
}

/* A distinct, readable form surface with familiar selection controls. */
.compact-home .funnel, .compact-home .funnel-done {
 --bg: #f2f2f0; --ink: #111111; --muted: #57534c;
 --surface: #ffffff; --surface-2: #e2e2df; --accent: #111111; --accent-ink: #ffffff;
 color-scheme: light; background: var(--bg); color: var(--ink); padding: clamp(1.25rem, 3vw, 2rem);
 border-radius: 0.9rem;
}
.funnel-heading { display: flex; align-items: baseline; justify-content: space-between; gap: 1rem; margin-bottom: 1rem; }
.funnel-heading h3 { font-size: 1rem; font-weight: 500; }
.funnel-heading span { font-size: var(--step-small); color: var(--muted); white-space: nowrap; }
.compact-home .funnel-progress { margin-bottom: 1.75rem; }
.compact-home .funnel .q legend { font-size: clamp(1.25rem, 1.1rem + 0.4vw, 1.5rem); margin-bottom: 1.25rem; }
.compact-home .funnel .choices { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0.625rem; }
.compact-home .funnel .choices label { display: flex; align-items: center; gap: 0.7rem; padding: 0.85rem; min-height: 3.5rem; background: #ffffff; box-shadow: inset 0 0 0 1px #8a857c; border-radius: 0.4rem; cursor: pointer; } /* taste-skill-ignore: form controls need a visible edge (WCAG 1.4.11) */
.compact-home .funnel .choices input { position: static; opacity: 1; width: 1.1rem; height: 1.1rem; margin: 0; flex: none; accent-color: #121212; }
.compact-home .funnel .choices span { display: block; padding: 0; min-height: 0; border-radius: 0; background: transparent; color: inherit; box-shadow: none; font-size: 0.9375rem; line-height: 1.35; }
.compact-home .funnel .choices label:has(input:checked) { background: #e8e8e5; box-shadow: inset 0 0 0 2px #111111; }
.compact-home .funnel .choices label:has(input:focus-visible) { outline: 2px solid #121212; outline-offset: 3px; }
.compact-home .funnel .choices input:focus-visible + span { outline: 0; }
.compact-home .funnel .choices label:hover { background: #f2f2f0; box-shadow: inset 0 0 0 1px #111111; }
.compact-home .funnel .funnel-nav { position: static; margin: 1.75rem 0 0; padding: 0; background: transparent; }
.compact-home .funnel .funnel-nav .button { flex: none; min-width: 7rem; border-radius: 0.4rem; }
.compact-home .funnel-error { color: #9b3020; }
.compact-home .funnel .field input::placeholder, .compact-home .funnel .field textarea::placeholder { color: #686157; }
.compact-home .summary { grid-row: 1; background: var(--surface); padding: 1.25rem 1.4rem; border-radius: 0.75rem; }
.compact-home .summary-name { font-size: 1.125rem; }
.compact-home .summary-price { font-size: 1.25rem; }
@media (max-width: 767px) {
 .compact-home .funnel, .compact-home .funnel-done { order: 1; }
 .compact-home .summary { order: 3; }
}
@media (max-width: 479px) {
 .compact-home .funnel .choices { grid-template-columns: minmax(0, 1fr); }
 .compact-home .funnel-heading { gap: 0.5rem; }
}

/* The market study is presented as a body of work, with the concepts as evidence. */
.market-study { padding: var(--section) var(--margin) 0; }
.study-heading { display: flex; justify-content: space-between; align-items: baseline; gap: 2rem; margin-bottom: 1.75rem; }
.study-heading h2 { font-size: var(--step-head); line-height: 1.1; }
.study-heading p { max-width: 34ch; color: var(--muted); font-size: 1rem; }
.study-montage { display: grid; grid-template-columns: 1.6fr 1fr 1fr; gap: 1rem; text-decoration: none; }
.study-shot { min-width: 0; }
.study-screen { aspect-ratio: 8 / 5; overflow: hidden; background: var(--surface); border-radius: 0.35rem; }
.study-screen img { display: block; width: 100%; height: 100%; object-fit: cover; object-position: top; transition: transform 250ms var(--ease-out); }
.study-montage:hover .study-screen img { transform: scale(1.015); }
.study-shot figcaption { display: flex; justify-content: space-between; gap: 0.5rem; margin-top: 0.7rem; font-size: var(--step-small); }
.study-shot figcaption span { color: var(--muted); }
.study-bottom { display: grid; grid-template-columns: 1.2fr 1fr; gap: 3rem; margin-top: clamp(2.5rem, 4vw, 3.5rem); }
.study-description h3 { font-size: var(--step-lead); line-height: 1.2; }
.study-description p { margin-top: 0.7rem; max-width: 43ch; color: var(--muted); }
.study-actions { display: flex; align-items: center; flex-wrap: wrap; gap: 1rem 1.5rem; margin-top: 1.25rem; }
.study-markets { display: grid; grid-template-columns: 1fr 1fr; gap: 0.35rem; align-content: start; list-style: none; }
.study-markets li { padding: 0.65rem 0.9rem; background: var(--surface); font-size: var(--step-small); }
.study-note { margin-top: 1.5rem; color: var(--muted); font-size: 1rem; }
.study-intro { display: grid; grid-template-columns: 1.2fr 1fr; gap: 3rem; padding: var(--section) var(--margin) 2.5rem; }
.study-intro h1 { font-size: clamp(2.25rem, 4.5vw, 4.5rem); line-height: 1.03; letter-spacing: -0.03em; }
.study-intro p { max-width: 48ch; color: var(--muted); margin-bottom: 1rem; }
.study-intro .button { margin-top: 0.5rem; }
.study-context { display: grid; grid-template-columns: 1fr 1fr; gap: 2.5rem; margin: 0 var(--margin); padding: 1.5rem 0; background: var(--surface); padding-inline: 1.5rem; color: var(--muted); font-size: var(--step-small); }
.study-context strong { color: var(--ink); }
.study-entries { padding: 0 var(--margin); }
.study-entry { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 5vw, 5rem); padding: clamp(3rem, 6vw, 5rem) 0; align-items: start; }
.study-entry-copy h2 { font-size: clamp(1.5rem, 2.3vw, 2rem); line-height: 1.15; }
.study-entry-copy h3 { font-size: 1.125rem; margin-top: 1.1rem; line-height: 1.35; }
.study-entry-copy p { max-width: 51ch; color: var(--muted); margin-top: 1rem; }
.study-entry-copy .text-link { margin-top: 1rem; }
.study-entry-image img { width: 100%; height: auto; aspect-ratio: 8 / 5; object-fit: cover; object-position: top; border-radius: 0.35rem; }
.study-entry-image figcaption { margin-top: 0.7rem; color: var(--muted); font-size: var(--step-small); }
@media (max-width: 900px) {
 .study-heading { display: block; }
 .study-heading p { margin-top: 0.7rem; max-width: 50ch; }
 .study-bottom { grid-template-columns: 1fr; gap: 1.5rem; }
 .study-shot figcaption { flex-direction: column; gap: 0.1rem; }
 .study-intro { grid-template-columns: 1fr; gap: 1.5rem; }
 .study-context { grid-template-columns: 1fr; gap: 1rem; }
}
@media (max-width: 599px) {
 .study-montage { grid-template-columns: 1fr 1fr; gap: 1rem 0.75rem; }
 .study-shot-main { grid-column: 1 / -1; }


 .study-shot-main figcaption { flex-direction: row; }
 .study-entry { grid-template-columns: 1fr; gap: 1.5rem; }

}
@media (prefers-reduced-motion: reduce) { .study-screen img { transition: none; } .study-montage:hover .study-screen img { transform: none; } }

@media (max-width: 599px) {
 .study-page .page-top { display: flex; flex-wrap: wrap; gap: 1rem; }
 .study-page .page-top > .text-link { order: 3; flex-basis: 100%; font-size: 0.875rem; }
 .study-page .page-top > .button { margin-left: auto; }
}

/* ---------- home, 4 Nov 2026: services shown as pictures, the name as one statement on copper ---------- */
.studio-brief > h2 { max-width: none; }
.brief-services { margin-top: clamp(2rem, 4vw, 3.5rem); }
.svc { display: block; color: inherit; text-decoration: none; }
.svc-pic { aspect-ratio: 4 / 3; overflow: hidden; border-radius: var(--radius); background: var(--surface); }
.svc-pic picture, .svc-pic img { display: block; width: 100%; height: 100%; }
.svc-pic img { object-fit: cover; object-position: left top; transition: transform 700ms var(--ease-expo); }
.svc:hover .svc-pic img { transform: scale(1.04); }
.svc h3 { margin-top: 1.1rem; }
.svc:focus-visible { outline: 3px solid var(--accent); outline-offset: 4px; border-radius: var(--radius); }
.name-band { margin: var(--section) var(--margin) 0; padding: clamp(2rem, 5vw, 5rem); border-radius: calc(var(--radius) * 2); background: var(--accent); color: #fff; }
.name-top { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: var(--gutter); align-items: end; }
.name-top h2 em { font-style: normal; }
.name-top h2 { grid-column: 1 / 8; font-size: var(--step-display); font-weight: 500; line-height: 0.95; letter-spacing: -0.045em; }
.name-top p { grid-column: 8 / 13; font-size: var(--step-lead); line-height: 1.3; }
.name-ways { margin: clamp(2.5rem, 5vw, 4.5rem) 0 0; padding: 0; list-style: none; display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: var(--gutter); }
.name-ways b { display: block; font-size: clamp(1.25rem, 1rem + 0.7vw, 1.6rem); font-weight: 500; line-height: 1.15; letter-spacing: -0.015em; }
.name-ways span { display: block; margin-top: 0.5rem; color: #fff; font-size: var(--step-small); }
.name-links { margin-top: clamp(2rem, 4vw, 3rem); display: flex; flex-wrap: wrap; gap: 1rem 2rem; }
.name-band .text-link { color: #fff; }
.name-band :focus-visible { outline-color: #fff; }
@media (max-width: 1099px) {
  .name-top { display: flex; flex-direction: column; align-items: flex-start; gap: 1.25rem; }
  .name-ways { grid-template-columns: repeat(3, minmax(0, 1fr)); row-gap: 2rem; }
}
@media (max-width: 599px) { .name-ways { grid-template-columns: minmax(0, 1fr); row-gap: 1.25rem; } }