Live room
The panel
Questions from the room
Most votes firstThe round
$0
Play money. This demo takes no payment.
The room
0 people inLineup
My money
Until a round reaches its floor
Your money sits in a trust account, apart from Floorbell's own money and the company's. If the round is still short of its floor on its closing date, all of it comes back to you within 5 business days, with nothing taken off.
Changing your mind
You can pull out of an investment until midnight on the second business day after you put it in, no reason needed. If the price changes live, that window starts again for everyone already in.
How the money works
A pitch is the opening night of a round. The round stays open for a week after it, or until it is full.
Two ways to put money in
Invest A share of the company
You buy a small piece of the company at the price set on the night. If the company grows or is sold, your piece is worth more. If it fails, you lose what you put in. Most new companies fail.
$25 to $2,500 a person, a pitch
Back A pre-order
You pay ahead for the thing itself: a tune-up, a case of sauce, a seat at the first class. It is a purchase, not an investment. You own nothing in the company.
From $20, set by the founder
The floor and the bell
Every round has a floor: the least the founder needs for the plan to work. Below the floor nobody's money moves. When the round reaches it, the bell rings and the round goes ahead.
- The panel
- The room
The panel sets the price. The room fills the round.
Three experienced investors sit on the panel each night. They ask the hard questions and make offers on air. When the founder takes an offer, that price is the price for everybody: the person putting in $100 gets the same terms as the panel member putting in $25,000.
If the price changes live, everyone who was already in is told at once and gets a fresh two business days to pull out.
The limits
From Canada's start-up crowdfunding rule, NI 45-110| Rule | Limit |
|---|---|
| One person, one pitch | $2,500 |
| One person, one pitch, with a registered dealer's advice that it suits them | $10,000 |
| One company, in any 12 months | $1,500,000 |
| Longest a round can stay open | 90 days |
| Time to change your mind | 2 business days |
| Refund when a round misses its floor | Within 5 business days |
What Floorbell costs
- To watch, ask and put money in
- $0
- To pitch
- $0
- From the company, only when its round closes at or above the floor
- 6% of the money raised
Sample pricing. The rule does not let this kind of platform charge the person putting money in.
What a real Floorbell would need
Taking investments from the public is regulated. To run for real, Floorbell would operate as a funding portal under NI 45-110 or through a registered dealer, with its head office in Canada, a trust account at a Canadian bank, an offering document and a signed risk form for every round, and a securities lawyer's sign-off on the live format. A platform like this may not advise anyone or call an investment suitable. The pre-order side needs none of that.
Take the floor
Rehearse against the clock with your own camera. Nothing is recorded and nothing leaves this device.
On the night
3 minutes to pitch
Your slides and your camera. The clock is the same for everyone.
5 minutes of questions
The panel asks. The room votes its own questions up.
6 minutes of offers
The panel names a price. Take it, counter, or walk.
Your ask
Floorbell, its companies and its people are made up. Concept, design and build by ALLOIC.